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Transavia…

Now, my Dutch is somewhat rusty, but…

…I think the upshot is, come up with a new tagline for us, and we’ll let you travel free for a year on our very bright green budget airline (hopefully with a free pair of sunglasses, instead of an in-flight meal).

Clients usually get the quality of work / agency they deserve.

I’m not saying I disagree with crowd sourcing, far from it. But this does not feel remotely slick, strategic, or thought through in the slightest. Good luck Transavia. Something tells me you may need it after this…

Iain G. Morrison doesn’t think Transavia will be offering him any free flights in the near future…

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KLM Surprise…

So, Spanair eased the painful wait on luggage at the end of the journey. And KLM hit the nail on the head with their random acts of kindness at another travel pressure point.

The loooooong wait in the departure lounge.

This video’s a tad lengthy, but it’s great to see a little of the behind the scenes effort, showcasing how the social team worked with the ground staff.

Nicely joined up effort and some very smilely passengers as a result.

Much more individual than the euphoric Spanair group effort, but it showcases how personal data can be used to maximum effect without feeling too big brothery. Good effort KLM, keep up the good work…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is ready for some random acts of kindness to come my way. Pretty please?

P.S. Sure it’s a coincidence many of the travellers late on were off to a social media conference. Those KLM’ers are a canny bunch…

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Random acts of kindness… Spanair style

So, random acts of kindness? Tipped to be one of the top marketing trends for savvy marketers looking to generate some positive word of mouth about their brands in 2011.

It was somewhat heartwarming to see the sultry Spanish Senors & Señoritas over at Spanair get in on the act at the most festive time of year…

The eternal, sleepy painful wait for luggage by the conveyor belt has to be one of the hardest parts of any journey, short or long. Great work Spanair for giving weary travellers on their way home to see Santa a much needed boost…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And was obviously a very, very good boy this year judging by what Santa left me…

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Welcome to Britain…

The concept of ‘welcome’ can be rather hard to define in travel terms.

For me, the welcome that put the biggest smile on my face was Nadi International airport in Fiji. A tiny little airport, but every single traveller that flies into the country (night and day), is met with the sort of welcome that is guaranteed to put a smile on even the weariest travellers face.

Three happy, smiling men with guitars, welcoming you to Fiji in song. T-mobile’s latest ‘flashmob’ (term used in the loosest sense) that I spotted yesterday, picks up on that sing-song-style at the world-famous Heathrow Terminal 5.

If you’re watching the TV this weekend, you’re bound to see the ad at some stage. Next time your picking someone up at the airport remember.

Do it in song…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is warming my vocal chords before my next airport visit…

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Staycation this summer? Or spraycation…

Firstly dear readers (well, Mum), apologies for having been a little quiet of late. Now that I’m settled in my new abode, normal service shall resume…

Easing in gently, I now share with you my favourite PR story of the year thus far. Our good friends over at Premier Inn were offering guests ‘spraycations’ for those canny stay at home holiday makers in August of 2010.

But what the devil is a ‘spraycation’ I hear you cry?

Just one more coat...

Head of Marketing Steve Conway said: “With our limited ‘spray-cation’ offer, there’s no excuse not to try a British break! With rooms from just £29, Premier Inn is all about offering guests great value and what could be better value than leaving us with a free instant Summer glow?

Britain has everything we need for a perfect break – everything that is, except guaranteed sunshine to give us a perfect tan when holidaying closer to home. As a result of the unpredictable British weather, the UK’s biggest hotel chain today announces it will be providing limited ‘spray-cations’ – free spray tans at selected Premier Inn sites across the country.

So,  next time your friends claim their healthy glow is as the result of a cheeky weekend break in the Balearics, do check if Premier Inn are running their little offer again…

Iain G. Morrison is a senior marketer in the British Tourism industry. And would just like to remind you, that pale is beautiful…

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Troll…

Was always my favourite insult of choice for my little sister growing up. It seems the savvy Swede’s are now using the infamous troll to market Skane

They’ve opted for the happy troll (which is probably why few raised their heads on the streets of London). The live ‘troll spot’ camera link-ups on the site are a great way to showcase the raw, natural beauty of the destination whilst encouraging deeper engagement / repeat visits / noise across social networks, all of which no doubt tick the targets checklist.

Clearly not going to take on ‘best job’ epic proportions, but it’s a lovely campaign none the less. This handy troll spotting guide is clearly a must for anyone thinking about a visit to Sweden. Extra points if you spot a grumpy one.

See you soon sis…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is off troll spotting…

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Welsh Wales…

Give us their Newport (not New York), state of mind…

Not sure this came the tourist board, but who cares. It’s a perfect slice of Friday afternoon joy. I think the China / twinning line be my favourite. What’s yours?

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is loving the Welsh…

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