Transavia…

Now, my Dutch is somewhat rusty, but…

…I think the upshot is, come up with a new tagline for us, and we’ll let you travel free for a year on our very bright green budget airline (hopefully with a free pair of sunglasses, instead of an in-flight meal).

Clients usually get the quality of work / agency they deserve.

I’m not saying I disagree with crowd sourcing, far from it. But this does not feel remotely slick, strategic, or thought through in the slightest. Good luck Transavia. Something tells me you may need it after this…

Iain G. Morrison doesn’t think Transavia will be offering him any free flights in the near future…