Archive | February 2012

The future of online display…

Big fan of the IAB. Nice bunch of people (for the most part), and their annual Engage conference is always worth a look. If only to discuss who has the best socks when the mass debates start with the panel. I think I started the #sockgate debate, but let’s not go there today…

So, the future online display formats? Here’s a short vid from the IAB, featuring moodily lit B&W talking heads from some of adlands grainiest.

Can’t fault The Telegraph’s entry. It’s sumptuous. But I’m going to stick my neck out and say the Google / YouTube masthead will prove exceptionally popular with brands that don’t have mega-bucks budgets.

Time, will of course, tell…

Iain G. Morrison hopes if the future is indeed bright, that it isn’t ruddy orange…

Advertisements

Brought to you by the Ministry of stupid made up words…

This is more offensive than Clarkson on a good day.

Sometimes marketers can get away with making up words. This is NOT one of those occasions…

Iain G. Morrison is wondering what Siri will think if I start asking about Womanity… 

Gold for British Airways?

I’ve been very critical of much of British Airways’ marketing over the past few years. Since they left the Saatchi crew, their work (a little like their service), has been somewhat lacklustre. However much I dislike the campaign personally, all the PR they’re pushing out says it’s working, so who am I to judge? Bravo…

However, this new spot to maximise their Olympic sponsorship isn’t half bad. It’s not brilliant, but it’s a massive improvement on the bilge BBH have been trotting out for them these past few years.

I remain to be convinced they are ready, mind.

I’m a massive supporter of the Games and the economic benefit they’ll bring to Britain in 2012 and beyond. But our creaky infrastructure can barely cope at the best of times, let alone with a glut of additional Games time visitors. I truly hope I’m wrong on that one mind. Time will tell…

Iain G. Morrison will be going for gold this summer. In the gin drinking finals, of course. Good odds on a medal…

BRAND OF THE WEEK: Madonna

Been a while since I did brand of the week. And after the halftime show at the NFL Superbowl, this weeks brand of the week goes to the very spritely at 53, Madonna.

The press (miming aside), have been almost universal in their praise. Upshot? Queen of Pop comes back to reclaim crown. Gaga who?

Much whipping of excitement, just before an album launch. My, how convenient. But of course it is. Madonna has always been a master manipulator. Even more Machiavellian than the Dark Lord Cowell himself.

So what was so genius about the performance?

If you ask me, not much. The sheer spectacle and staging were impressive. But her marketing masterstroke? A youthful shot in the arm for her tired, fading brand / star (delete as applicable), courtesy of the young guns.

LMFAO. Nicki Minaj. MIA. Cee Lo Green. And the bouncy internet superstar gymnast. Quite the supporting cast list.

By appearing on stage and paying their dues to pop’s Queen, they send word to their legion of fans. This old-lady star is worthy. They extend to her their own credibility. Their cool. The sneaky and subversive message to their younger fan base.

Look at me performing with Madonna. This is a woman I love. And you should too.

It’s one of the commodities she craves the most. That and an Oscar for film. But let’s be honest. That’s never going to happen.  So, for my money, here are marks out of ten for the performance.

  • Likelihood the album will go straight in to number 1 in many countries: 10/10
  • Jay Leno ad: 7/10, for being relatively amusing
  • The guest stars: 9.5/10, very well cast. All played their supporting roles exceptionally well (short of getting on their knees and chanting ‘we’re not worthy).
  • The miming: 2/10, because after all the practise, she should be a hell of a lot better at it than that
  • The dancing: 5/10, as she’s starting to look like she needs cod liver injections into all moving joints that haven’t been filled.
  • The surgery: 4.5/10, because it’s starting to get more than a little creepy
  • Likelihood Gaga will do something massively outrageous to try and reclaim headlines: A very tiresome 10/10
  • The macrobioticness: 0/10. S’just too try hard…

Iain G. Morrison remembers the scene from In bed with Madonna where they all joked about Madonna still writhing about to Like a Virgin at 50. Oh how they all laughed….

Dawn Porter: How to end a career in eleven words…

How do you end a career in just eleven words? Well, if you are a journalist / presenter / actress, then these should help.

‘That’s all i ever wanted. A country full of clean bums’.

Baby wipes for adults bums. Fair enough, nothing wrong with that.  And don’t get me wrong. I’m not anti-infommercial. Far from it. They’ve not been in fashion these past few years and the FMCG crew have been investing in them again. Which usually means cha ching.

We Brits don’t generally do them quite as ‘HOOOO YAAAAAH’ as our friends from across the pond. But botty wipes? Poor love. She’s only ever going to be known as the arse wipe lady…

Iain G. Morrison has a clean derrière. And will not be starring in a botty wipe infommercial any time soon…

%d bloggers like this: