Random acts of kindness… Spanair style

So, random acts of kindness? Tipped to be one of the top marketing trends for savvy marketers looking to generate some positive word of mouth about their brands in 2011.

It was somewhat heartwarming to see the sultry Spanish Senors & Señoritas over at Spanair get in on the act at the most festive time of year…

The eternal, sleepy painful wait for luggage by the conveyor belt has to be one of the hardest parts of any journey, short or long. Great work Spanair for giving weary travellers on their way home to see Santa a much needed boost…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And was obviously a very, very good boy this year judging by what Santa left me…