Staycation this summer? Or spraycation…

Firstly dear readers (well, Mum), apologies for having been a little quiet of late. Now that I’m settled in my new abode, normal service shall resume…

Easing in gently, I now share with you my favourite PR story of the year thus far. Our good friends over at Premier Inn were offering guests ‘spraycations’ for those canny stay at home holiday makers in August of 2010.

But what the devil is a ‘spraycation’ I hear you cry?

Just one more coat...

Head of Marketing Steve Conway said: “With our limited ‘spray-cation’ offer, there’s no excuse not to try a British break! With rooms from just £29, Premier Inn is all about offering guests great value and what could be better value than leaving us with a free instant Summer glow?

Britain has everything we need for a perfect break – everything that is, except guaranteed sunshine to give us a perfect tan when holidaying closer to home. As a result of the unpredictable British weather, the UK’s biggest hotel chain today announces it will be providing limited ‘spray-cations’ – free spray tans at selected Premier Inn sites across the country.

So,  next time your friends claim their healthy glow is as the result of a cheeky weekend break in the Balearics, do check if Premier Inn are running their little offer again…

Iain G. Morrison is a senior marketer in the British Tourism industry. And would just like to remind you, that pale is beautiful…