It’s like burning bras never happened…

I think it was Boney M in their Ra-Ra-Rasputin song, that finished with the line, ‘Oh those Russians’. And with this little effort from Avianova (a low-cost Russian airline), that sentiment seems somewhat appropriate…

Given most low-cost airlines adopt the ‘no news is bad news / as long as they are talking about you’  standpoint, I’m sure the flurry of sexist / sexy attention this will get them will do their awareness levels no harm at all

As an aside, if they decide to extend the brand (a la easyeverythingtosuityourneeds), to car-washes across mainland Europe; given the way they clean their planes, I think it’s safe to assume they will be rather popular…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like to remind you all (as if you didn’t already know), sex sells…

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About igmorrison

Modern day marketing comms man. If you want to know more about me, visit: find me on twitter @igmorrison or just leave me a comment.

One response to “It’s like burning bras never happened…”

  1. Chris Catchpole says :

    This one will be winging its way to all my feminist friends. Truly wonderful. An inspired piece of film – so wrong but so funny. If this is genuine and there really is no irony, it’ll be a lovely look back to the ultra sexist ads of the 40s and 50s. If it’s like Diesel’s birthday porn spoof (, it’s hard to see any brand connection here or joke. 10 out of 10 for naughtiness!

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