It’s like burning bras never happened…

I think it was Boney M in their Ra-Ra-Rasputin song, that finished with the line, ‘Oh those Russians’. And with this little effort from Avianova (a low-cost Russian airline), that sentiment seems somewhat appropriate…

Given most low-cost airlines adopt the ‘no news is bad news / as long as they are talking about you’  standpoint, I’m sure the flurry of sexist / sexy attention this will get them will do their awareness levels no harm at all

As an aside, if they decide to extend the brand (a la easyeverythingtosuityourneeds), to car-washes across mainland Europe; given the way they clean their planes, I think it’s safe to assume they will be rather popular…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like to remind you all (as if you didn’t already know), sex sells…

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About igmorrison

Modern day marketing man, living in an old mans world... If you want to know more about me, visit: www.linkedin.com/in/igmorrison find me on twitter @igmorrison or just leave me a comment.

One response to “It’s like burning bras never happened…”

  1. Chris Catchpole says :

    This one will be winging its way to all my feminist friends. Truly wonderful. An inspired piece of film – so wrong but so funny. If this is genuine and there really is no irony, it’ll be a lovely look back to the ultra sexist ads of the 40s and 50s. If it’s like Diesel’s birthday porn spoof (http://www.youtube.com/watch?v=Rd27L4RDD94), it’s hard to see any brand connection here or joke. 10 out of 10 for naughtiness!

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