Archive | December 2009

Happy Hogmanay!!!

They are predicting a ‘perfect’ night in Edinburgh for the annual pilgrimage that sees tens of thousands of party hungry folk head to Princess St. to see in the new year.

That means bloody freezing, a light wind to add to the freeze, but thankfully no rain or snow.

I haven’t done the street party since 2000, but at the tender age of 32, a civilised dinner in N8 with lashings of vin rouge, gin, and champers is a tad more appealing…

I hope you all have a wonderful new year whatever you are doing, and the very best wishes to you and your loved ones in 2010 and beyond.

Iain G. Morrison is a senior marketer in the British Tourism Industry and is cracking open the Bolly early…

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Kia ora…

A friendly and welcoming bunch those Kiwi’s. Beautiful country,  beautiful people. But painted on clothes?

It’s a cute way to dramatise Air New Zealand’s ‘nothing to hide’ proposition – a side swipe at budget carriers and a reason for those frequent travellers to give the safety video a second glance.

And for any interested parties, she’s a 40DD according to the bloopers video…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is sure this painted on clothes thing’ll never catch on…

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Terror attack? Not on Pam Ann…

Racial stereotyping? S’never acceptable in this PC world in which we live. But extracting the urine from major recognised airlines?

Why, that’s ok!

Anyone who has seen Pam Ann live will know that she trades off several stock jokes, relentlessly ribs the crew (who flock to see her), and whether it’s home or abroad, every airline falls prey to her vitriol…

Even the terror attacks are getting the Pam Ann treatment. Her live show’s worth seeing. But whatever you do, don’t tell her you’re BA crew…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is wondering if easyJet take Scottish Pounds Trace?

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Publicis Xmas debacle

Well, in true YouTube style, the Publicis Xmas card has had a few responses. This has probably been the funniest…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is sad this response didn’t come from Publicis (whose back-story was somewhat wooly).

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A.O.T.

Poor Michelle Heaton, launching the new Fiesta on the Irish Apprentice.  It’s wrong to laugh at others misfortunes. But sometimes, I think it’s OK to chuckle.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like you all to be careful in high heels

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Publicis

They really have churned out some great work in their time.

And, with Nigel Jones at the helm (bloody clever man, was lucky to see him in action in the Claydon Heeley glory days), they SHOULD be destined for greatness in the UK once more…

But, their Christmas card. Well, what can one say about this?

Would they (hand on heart) have recommended this to a client? I am sure what started of as a pointless bit of fun at an internal meeting may actually do them some harm. A senior industry suit told me ‘with ads like that, they could win the DFS account’.

Couldn’t have put it better myself…

It’s already started to rack up negative remarks on YouTube, and as we all know, once that little social snowball at the top of the hill starts rolling, it has the power to take out big guns, buildings (and possibly an exec or two), at the bottom of the hill when disaster strikes.

For a creative agency, this is a really poor Christmas effort.

Sorry Publicis, but I know you are capable of more. I would suggest coming back (very quickly), with something that blows us all out of the water. And please don’t do a Habitat and blame an intern…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And wonders what Campaign will make of this monstrosity…

P.S. I do understand how hard agency Christmas cards are to do if they are to be ‘done properly’. But having seen Steve Harrison turn them (into yet another), award-winning opportunity, this just seems bone idle in comparison…

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It was Apple wot won it!

I saw The Sun’s latest TV offering last night during the X-Factor final ad break. Whilst it didn’t quite hold Superbowl-esque creative offerings (which was a little disappointing given the 20 million audience), I was thoroughly impressed with The Sun’s new spot.

Apple parody aside, this is a lovely TV spot.

Brandrepublic’s voxpops were also somewhat interesting. Given their recent dip in readership (and ongoing well publicised online pricing issues within the sector), it’ll be interesting to see if this does anything to traditional sales.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And will be sticking with guardian.co.uk thank you very much…

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Go, go, google chrome…

Not the sort of video I’d have expected from Google, but a rather charming watch none the less. And a rather interesting approach to selling the benefits of Chrome…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is off to see Habbo Hotel team…

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I want me some google goggles…

No, I haven’t gone gaga. Not is it the Friday pub lunch Gin talking…

But Google has just cleverly announced a new product for its Android phone that searches using the camera rather than via keywords. Another reason to go android instead of Apple???

At the moment, it can identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or food.

Its in Google Labs at the moment (their experimental testing zone), due to what Google called the “nascence of the technology, and the scope of our ambitions”.

Vic Gundotra, vice-president of engineering at Google, said: “Today you frame and snap a photo to get results, but one day visual search will be as natural as pointing a finger — like a mouse for the real world. Either way we’ve got plenty of work to do, so please download Goggles from Android Market and help us get started.”

As a marketer in the tourism space, this excites me greatly. All this in a week where Google added several new features to search this week, including real time,  and Japanese voice search.

Exciting times ahead…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks these Goggles piss over the 3D ones you used to get in the 80’s…

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Spain’s got talent…

Forget Strictly’s celeb spattered ‘dancers’. Forget the car-crash of ‘talent’ that grace our screens on Britain’s got talent (always said that was an oxymoron anyway). This mornings 15 minutes focus on Spain’s finest import….

Yes, a delightful British expat. 75, almost as old as Lord Brucie of Forsyth himself. But man, for an old lady, she can throw herself around the dance floor, and salsa with the strictly crew any day of the week.

Rock on love. And here’s hoping we see who I’m dubbing ‘Salsa Gran’ on a UK reality show soon….

Iain G. Morrison is a senior marketer in the British tourism industry. And has still got some moves baby…

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