Archive | February 2009

Britney vs Lily

Interesting spin on Britney’s big comeback track.

Lily’s cover has the edge. Just…

Enjoy.

Iain Morrison is a senior marketer in the British Tourism Industry. And is still unsure as to how Lily Allen managed to become more famous than her Dad…

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Chocolate anyone?

Balloon optional...

Balloon optional...

Now, I wasn’t keen on the TVC, but this is great piece of work from Cadbury, a home page take-over on MSN UK. Good online display ads are few and far between, but this one is a corker as its;

  1. Engaging, the playability factor is high (watch lots of people move their ‘brows, just like the ad)                                          
  2. Technically brilliant, the simple web-cam synch is seamless (at the click of a button, the ad synchs to your webcam, allowing you to show us what you’re made of. If you’d rather, you can watch the kids ‘brows dance instead)
  3. Simple. The spot has been aped by people from all over (including Lilly Allen / Alan Carr of the Sunday night project, and a host of other celebs). Giving Joe Punter an official brand forum to do the same is a wise move.

Only downside?

Its a bit late, as people have been aping the spot for weeks.

Just spend 5 minutes on youtube and see how many you find. I appreciate Cadbury may have wanted to encourage a second outlet to engage with the brand after the initial wave of interest, but the gap between the TVC launching and this could have been a little shorter…

Still great work that utilises the power of the channel incredibly well.

Iain Morrison is a senior marketer in the British Tourism Industry. And is still sticking with Green and Blacks…

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This one goes past bad ad onto ‘the wall of shame’…

 

This has to be the worst ad of 2009 to date. By a very, very, very long way…

And the endline, ‘Hello you?’. Just don’t get me started…

Iain Morrison is a senior marketer in the British Tourism Industry. And thinks the panel should relieve Duffy of her Brit awards. Sharpish…

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Amnesty International…

Amnesty International

Amnesty International

Saw a rather abruptive poster on the London Underground  this morning on the way to work (better image to follow when I can get a hold of one).

It was for Amnesty International, who have a great track record of producing emotive, hard-hitting work (which no doubt ensures much needed donations allow them to carry on their good work).

Be aware, the campaign site is quite raw (not one for the faint hearted), but then, that’s exactly why Amnesty International do what they do. How else can the unheard find a voice?

Evocative, and simply in its delivery, amnesty rarely get it wrong…

Iain Morrison is a senior marketer in the British Tourism Industry. And an avid supporter of amnesty internationals great work…

amnesty2

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Leave Britney alone…

Under 18’s or those of a mild disposition beware. This Britney lover swears. Rather a lot.

An oldie, but a goodie…

Iain Morrison is a senior marketer in the British Tourism Industry. And thinks that this is almost as funny as Britney’s famed UK X-Factor appearance…

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In the night garden…

In the night garden

In the night garden

Kids love it.

Some adults moan about the use of ‘improper language’ encouraging kids to keep up the googoo gaagaa speak (both sides can quote stats, for what it’s worth, I think it’s positive), but you can’t ignore the fact for legions of parents and children, In the night garden has affirmed itself as one of the top kids TV programmes in a very short space of time…

In the Night Garden is best described as; ‘a modern televisual interpretation of a nursery rhyme picture book’. Quite a tall order, but when you consider that this is a staple in the ‘bedtime hour’ on cbeebies (BBC’s dedicated children’s TV channel), it presents itself as the modern day equivalent of a bedtime story. Its about a magical place that exists between waking and sleeping in a child’s imagination.

We even have Knight of the Realm David Jacobi narrating. Perfect pre-bed time fodder.

The whole programme is executed flawlessly. Gentle intro, upbeat story / crazy funtime, and as we start the wind-down, a recap of the story, all the characters slow, and pack themselves off to bed. And then at the end, it’s your turn to go to bed too little one. Genius…

Carry this through into every possible merchandising opportunity going, and we have some very happy creators, and some parents lighter in the wallet.

The BBC / Virgin cynically deleting all shows from store-able hard drives in the build up to Christmas aside (ensuring everyone bought the DVD box set to keep up the bedtime routine), we have a shining example of how to make money from the pre-school market, without being seen to be aggressively marketing to them. After all, none of us want the Daily Mail brigade up in arms calling on tighter government regulations…

Hats off chaps, well done.

Iain Morrison is a senior marketer in the British Tourism Industry. And a massive Pontipinites fan, even though they haven’t got the gravitas to carry an entire episode all on their own…

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The new stars of commercial radio?

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radio

These two are funny.

Some of the best talent comes up through the ranks. Hospital radio, community stations. They have produced some corkers over the years.

Check these guys out.

I’m sure we’ll they will be breaching the airwaves with a bigger audience sometime very, very soon. Pete and Al on www.gtfm.co.uk every Friday night from 10-11pm. If you can’t listen live, catch them on youtube, at  http://www.youtube.com/carryonfriday

They are destined for bigger and better. You heard it here first…

Iain Morrison is a senior marketer in the British Tourism Industry. And wouldn’t mind being a guest with those talented boys soon…

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