Apologies for the prolonged radio silence. One’s social media time has been somewhat reduced with a major rebrand under way. Excuses plonked to the side, I shall hastily digress.

Hard and fast?

Get the blood pumping, rocking Bee Gees soundtrack, no kissing, ‘hard man’ Vinnie Jones guide to CPR? All adds up to a rather blistering ad for the British Hard Foundation.

Best ad of 2012 thus far. Saving lives and providing smiles. And the use of a tongue in cheek hashtag ALWAYS gets igmorrison’s vote…

Iain G. Morrison is head of marketing & communications for London’s leading social enterprise. And is a lover of all things #hardandfast