Archive | April 2012

Ikea do TV’s?

If a couple of years ago, someone told me I’d be considering buying my next tellybox from Ikea, my response would likely have been laden with expletives. After I’d stopped laughing…

This however, is brilliant.

One of the finest demonstrations of what great marketing should be all about. A perfect demonstration of the classic problem / solution scenario. Cables are a monumental pain in the arse in any front room. The solution? A connected smart TV hub, which is cleverly integrated into a  smart piece of furniture. Hiding all those ruddy cables.

Time will tell if the TV is any good.  We know Apple and Google are eyeing this market. But Ikea may have just struck gold with their bit of cable saving integrated tellybox furtniture. Provided the right alan key comes in the box. And the instructions are clear. Could be a winner…

Iain G. Morrison might be buying his next TV from Ikea after all…

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Fuck the diet.

Now, for those of you aware of what igm does in the day job, the obesity crisis and a lardy unfit Britain concerns me. For many reasons. But let’s have a little looksy at what some of our German Ogilvy friends have been up to for a slice of the Unilver empire in Deutschland.

Du darfst (rough translation, ‘you can’). A range of low-calorie foods you can apparently troff to your heart’s content. With no thought to the diet. Or perhaps even a spot of light buggery of said diet?

The ad itself is nothing brilliant. But a guilt free range of food? The appeal there is universal.

I’d think it ballsier if ‘Fuck the diet’ ran in German, but given that such a high percentage of the population have a fairly decent level of fluency of English (that would put many Brits to shame), I don’t think the subtleties of this line will be lost, fleeting as it is.  Social attention on this is likely to be short-lived, so I hope they have more to hang their hat on engagement wise besides downloading a ‘fuck the diet’ badge. All reeks a bit of early  2008.

Still, for elements of the strategy, a sizeable tick. For the creative, must try harder….

Iain G. Morrison is enjoying a well earned day off.  Du darfst indeed…

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