It’s like burning bras never happened…
I think it was Boney M in their Ra-Ra-Rasputin song, that finished with the line, ‘Oh those Russians’. And with this little effort from Avianova (a low-cost Russian airline), that sentiment seems somewhat appropriate…
Given most low-cost airlines adopt the ‘no news is bad news / as long as they are talking about you’ standpoint, I’m sure the flurry of sexist / sexy attention this will get them will do their awareness levels no harm at all
As an aside, if they decide to extend the brand (a la easyeverythingtosuityourneeds), to car-washes across mainland Europe; given the way they clean their planes, I think it’s safe to assume they will be rather popular…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like to remind you all (as if you didn’t already know), sex sells…
Be afraid boys…
Traipsing round shops for hours on end looking for that ‘perfect’ engagement ring is no longer an option boys (and neither is Elizabeth Duke).
Tiffany have just taken all the pain out of finding the perfect ring by launching a free app (blue box not included).
The premise is simple. It has every ring, shot from every conceivable angle, with the ability to search on shape, setting, metal, design.
Funnily enough, there is no ability to search on cost, but the schedule a consultation functionality (call back or in-store appointment), is probably enough to have most men reaching for their credit card with a grimace.
If you notice it on your girlfriends smart-phone of choice, be prepared…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And loves the Sharon Osbourne Tiffany box story…
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Godfinger
No, not GoldFinger. Godfinger.
Not as in giving him upstairs the finger for something that’s gone wrong (I feel a lightning bolt destined for my head speeding my way as we speak), more using the finger that God gave you to play i-God…
Cute, simple and no doubt going to be popular in a Farmvill-esque way. Expect to see much more action / reward across all walks of life (and marketing), soon.
COI a la Change for life, please take note…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is sorry for mocking Mother for her love of Farmville…
Begbie, Rents, Sickboy, Spud and a couple of mascots…
Some brilliant news that should excite the whole of Blighty this fine summers day!
Danny Boyle, the rather talented director of Slumdog Millionaire, Trainspotting (and that crap one with Leo Dicaprio on a beach), has been named artistic director of the opening ceremony of the London 2012 Olympic games.
The challenge ahead of Danny and his team? CGI assistance or not, Beijing stunned the world with their lavish opening in 2008.
Boris and Leona on a bus simply won’t cut it here and with an estimated audience of over a billion people worldwide, this will have to be a stunner start to finish. I for one can’t wait. Just don’t let Begbie get hammered?
Iain G. Morrison is a senior marketer in the British tourism industry. And is rather looking forward to 2012. End of the world or not…
Hair we go again…
If the thought of Cheryl Cole and her ASA cleared hair extension’d locks fills you with feelings of misery, then lets just all hark back to the good old days.
The days when big hair (and even bigger shoulder) pads ruled the world…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is somewhat glad my hair is short and easy to manage. Very wash n’go…
Star Wars vs. Adidas
The work to launch the Star Wars range of trainers fell well below par. A disappointing moment for a brand as kick arse as Adidas.
This on the other hand, is genius. A celeb spattered ad meshed in with some original Star Wars filmage. Beckham even gets to talk! Wonder how long it took him to learn his lines…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like to see Chewbacca getting down at the next house party in his fave pair of ltd. edition trainers…
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