In any long running campaign, inevitably there are weaker, and stronger executions. I’d say this be one of the latter. Taking advantage of the Clarkson fracas was smart. But this little gem featuring Rowan ‘Mr. Bean’ Atkinson himself? Tis rather amusing.
Iain G. Morrison is a senior marketer in the third sector. And is off to get some nuts. Cashew as you’re asking. Not Marathon / Snickers…
So. There’s an eclipse tomorrow. It’s Britain. It’s spring. And it’s highly likely the weather will spoil most people’s ability to watch it. But, don’t worry. If you can’t see the eclipse, just watch this rather amusing ad from 1999 instead.
Much more entertaining…
Iain G. Morrison is a senior marketer in the third sector. And loves the cake. Jaffa, or otherwise…
There is no denying, this is a beautiful piece of work. Absolutely stunning. Emotive without the need for a huge amount of dialogue. Beautifully shot. Moody. Epic in that cinema like way. Credibility lent by a charitable stamp. But…
When all those men who died on the battlefield were sold a vision of a better tomorrow, did that include blatantly using their sacrifice during the Christmas ‘supermarket wars’ to flog a few poxy crackers, prawn rings, booze, puddings and other overpriced festive tat?
The answer to that, is no. Highly emotive it may be, but it’s also highly disrespectful and tasteless. IGM is not amused…
Iain G. Morrison is a senior marketer in the third sector. And is firmly on Team Penguin this evening…
This made me laugh out loud. If there was an award for the best car insurance ad of the decade, this MUST be in with a shout. Nice hashtag use on Twitter, with #moneysnoopermarket leading the charge. Pity they didn’t carry it through to the TVC though, but all in?
Iain G. Morrison is not currently in the market for car insurance…
I am not from that there London (although having lived here for over a decade, it would appear I’m a bona fide Londoner).
One thing that still frustrates me as a northerner, is the ongoing lack of regional accents across the media, let alone that advertising landscape. Yes, the soft Celtic tones of the Scots and Irish generally fare well. They are oft’ used for their warm, open, trusting tones. But the Brummies?
Research rarely positions their accent well domestically. And let’s be honest. This new ad campaign from Hotels4u is unlikely to do much to help that view. Yes, they were going for fun. And they’ve probably produced several ads on a very small budget, for which they should be applauded.
But is it annoying? Yes. Is it memorable? Unsure. Does it have the staying power of the annoying Insurance Opera Singer (who they seem to be doing a good job of managing through staged consumer hatred)? I doubt it. Will it work? I guess we’ll see…
But still. Anything for yaaaaaawwww coooopcayyyyke. Can’t wait to see what the Brumlanders make of it…
Iain G. Morrison is a senior marketer in the third sector. And is absolutely not anti-Brummie. bab.
Oh British Airways. What has happened to thee?
Gone are the years of your beloved ads. Gone are the days you could lay claim to being the world’s favourite airline. And now, it seems gone are the days where we could hope BBH could start churning out some decent work for you.
After the Facebook chairs turd, we now have this from BA’s . How do they differentiate between their offering and the aggressive low-cost competitors? Which benefits do they really zone in on…
- A greater route network to central airports not miles from where you want to be?
- A focus on their generous Air Miles (well, Avios) scheme that means the more often you fly, the greater the benefits?
- A genuine focus on the superior service offered by their highly trained (and highly paid), cabin crew?
- A poxy piece of lemon in a plastic cup?
It’s not funny. It’s not engaging. It’s a pretend piece of talking lemon in a free drink (big whoop), that in my view, should lead to a serious shake up. Something somewhere just isn’t right.
A freelance journalist was asking his Twitter followers to send in questions for his upcoming interview Sir John Hegarty on Twitter a few months back .
Hand on heart, did he really want any of BBH’s British Airways work on his reel. For some reason, despite acknowledging the question (and passively agreeing with me), he chose not to ask it. I shall leave you all to draw your own conclusions.
Seems everyone on the BA account is too busy zigging…
Iain G. Morrison prefers lime in his gin.
So. The much heralded Facebook ad they release as they hit the 1 billion mark.
When you compare it to the Google work, it’s sorely lacking in emotion. And considering Facebook are master facilitators in the social space, it seems an odd move to disable comments on their Youtube channel…
C-minus Facebook. Please try harder next time…
Iain G. Morrison won’t be rushing out to buy shares in Facebook. Quite yet…
- Dear today, I’m sorry my dear. But you’re up for elimination.... https://t.co/RAkz408egF 14 hours ago
- Passive unsubscriptions. Heavenly... twitter.com/jimwaterson/st… 18 hours ago
- RT @rshotton: A story about mirrors and lifts and the benefits of using psychology, rather than engineering, to solve some problems https:… 18 hours ago
Ye olde archive
- April 2015
- March 2015
- November 2014
- February 2014
- January 2014
- December 2013
- April 2013
- October 2012
- September 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009