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Up yours cancer…

Well. It’s been a while since my last post (which ended up in me being cited as a ‘turd slinger’ in The Scotsman. Such pride emanating from the Motherland…

Well, in true Richard & Judy style, we go from tourism turds, to cancer. I was quite critical of last years race for life campaign. Incredibly lacklustre, weak and lacking in any sort of fighting spirit. All the things you and your loved ones need if you are battling cancer. This on the other hand?

It’s on fire.

Full of fight. Aggression. Spirit. Outright refusal to be beaten. And on that note, an extremely subtle (yet clever), use of Kasabian’s track, ‘Underdog’. Everything from the riff, the lyrics and the well cast actors. All oozing aggression from every cancer fighting pore.

Rather nice use of ‘Enter now’ on Youtube too. Bravo CRUK on a phenomenal campaign this year. Up yours indeed, cancer…

Iain G. Morrison is a senior marketing bod that must remember to blog a little more often…

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Incredinburgh? Do me a favour…

Tourism campaigns can be exceptionally hit or miss. But this one? Well. I’ll let you be the judge. And preferably jury. And then executioner….

Iain G. Morrison loves Scotia. But I’d sooner get on the nearest plane abroad than have a staycation as a result of this Marketing Edinburgh Scottish tourism turd….

Ikea do TV’s?

If a couple of years ago, someone told me I’d be considering buying my next tellybox from Ikea, my response would likely have been laden with expletives. After I’d stopped laughing…

This however, is brilliant.

One of the finest demonstrations of what great marketing should be all about. A perfect demonstration of the classic problem / solution scenario. Cables are a monumental pain in the arse in any front room. The solution? A connected smart TV hub, which is cleverly integrated into a  smart piece of furniture. Hiding all those ruddy cables.

Time will tell if the TV is any good.  We know Apple and Google are eyeing this market. But Ikea may have just struck gold with their bit of cable saving integrated tellybox furtniture. Provided the right alan key comes in the box. And the instructions are clear. Could be a winner…

Iain G. Morrison might be buying his next TV from Ikea after all…

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