Archive | September 2012

Google. A kitchen table. A satchel. Simply stunning…

I find a lot of work coming out of the BBH stable these days very hit or miss. Their rather grandiose opinion of themselves isn’t always warranted when you see a lot of the very average work they churn out these days.

But their Google work?

Them at their best. Touching stories. Beautifully told. Engaging. Shareable. More of this please BBH…

Iain G. Morrison rather fancies himself a new man bag…

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Heineken Bond ad? Oh dear…

Heineken.

They have such a rich marketing history, and have churned out some ruddy brilliant TV ads over the years. Their museum (or experience as they like to call it), in Amsterdam is worth a visit. Done some pretty tasty digi-bits in recent years too.

However, there’s so many things wrong with this latest offering. It’s just not funny. Homage elements are drab; uninspired. Bond takes his drinks shaken, not stirred. We all know this. To imagine he’d rock up at the bar and order a beer by brand name? Well, it just doesn’t wash. However much money they’ve wasted on sponsorship.

But the thing that offends me most? It feels an awful lot like a recent Stella ad?

Poor Heineken. Poor…

Iain G. Morrison is a not a fan of beer. He likes gin…

Save our library…

The classic answer to a marketing problem / solution for much of the last century, was advertising. Men don’t wee straight? Then put an ad up in the urinal telling them to pee straight. Presumably, distracting them. And having them piss all over the god damned place.

Some bright spark came along one day and said, nay. An ad isn’t the answer. We need to think differently. Come at the problem from a different angle. Find a new solution. Let’s put stickers of flies all over the centre of the urinal, and give those sloppy gents something to aim at. Result? Man improves aim. Feels like King. Cleaner happy. Everyone wins. Solution to problem much cheaper than multi-mega-bucks global campaign.

I’m not saying advertising doesn’t have it’s place and can’t generate results. But sometimes, it’s just not the answer. This let gem came across my inbox from the Balls loving (Ed, not hairy), @Stevengradidge who shares my view. That. This. Is. Utter. Genius…

Not bad thinking from Leo Burnett. Book burning / Tea Party stupid looking / library saving kudos to them indeed…

Iain G. Morrison loves libraries. 

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