The future of online display…
Big fan of the IAB. Nice bunch of people (for the most part), and their annual Engage conference is always worth a look. If only to discuss who has the best socks when the mass debates start with the panel. I think I started the #sockgate debate, but let’s not go there today…
So, the future online display formats? Here’s a short vid from the IAB, featuring moodily lit B&W talking heads from some of adlands grainiest.
Can’t fault The Telegraph’s entry. It’s sumptuous. But I’m going to stick my neck out and say the Google / YouTube masthead will prove exceptionally popular with brands that don’t have mega-bucks budgets.
Time, will of course, tell…
Iain G. Morrison hopes if the future is indeed bright, that it isn’t ruddy orange…
Angry birds
Well, the most downloaded paid for app of 2010 has gone old skool. Yes, it’s an Angry Birds board game brought to you by Mattel…
The cards seem unduly complex.
The brutal simplicity of the swipe and smash iPhone app doesn’t quite come across here, but I’m sure legions of children (and kidults), will enjoy building and tearing down the monster holding structure…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And suffers a mild addiction to Angry Birds…
A year in under 3 minutes…
Well, it’s been quite a year my lovelies. And here’s a nice little summary from Google, which is a brilliant soft-sell for search in 2011.
Hard to believe it all took place in 12 little months…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is looking forward to 2011…
Facebook: Making breaking up easier to do…
So. Breaking up is hard to do? Not according to this lovely little graphic doing the rounds, courtesy of the very visual David McCandless.
Dump me...
We all know there are insights lurking around, buried somewhere amongst the mounds of data we stockpile. But sometimes, ‘visualising’ them can really drive the point home (something that will obviously be little comfort the next time you get dumped by your heartless former beloved just before Santa is due his visit).
So for any potential lady or gentleman dumper out there thinking the nights are drawing in and it really is time to lose the baggage. Please, do your best to remember. Two weeks before Christmas is ok.
But during the Christmas holidays is just ‘too cruel’…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And Is wondering if this little infographic was sponsored by Kleenex. Helping the dumped the world over.
This one definitely won’t flush…
Don’t worry, I shan’t be inflicting any of my own toilet habits on you. Even I’m not that cruel! But I do love this great little vid from Wateraid to help raise awareness of poor sanitation the world over…
It’s a sweet little clip that makes it’s point with charm. We Brits do love our toilet humour after all! There’s also a petition I’m sure Wateraid’d love you to sign should you have a moment. Great work chaps, keep it up.
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is off for a number two…
Troll…
Was always my favourite insult of choice for my little sister growing up. It seems the savvy Swede’s are now using the infamous troll to market Skane…
They’ve opted for the happy troll (which is probably why few raised their heads on the streets of London). The live ‘troll spot’ camera link-ups on the site are a great way to showcase the raw, natural beauty of the destination whilst encouraging deeper engagement / repeat visits / noise across social networks, all of which no doubt tick the targets checklist.
Clearly not going to take on ‘best job’ epic proportions, but it’s a lovely campaign none the less. This handy troll spotting guide is clearly a must for anyone thinking about a visit to Sweden. Extra points if you spot a grumpy one.
See you soon sis…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is off troll spotting…
Old ladies and children swearing…
…always seems to raise at least a chuckle, even from the grumpiest of old men. And they almost guarantee viral potential.
PLEASE NOTE: This video contains multiple expletives. Some of which are mildly amusing, but if you don’t like the f word (and I don’t mean the Gordon Ramsay programme), look away now…
Given this and the torrent of media coverage surrounding the disaster, it’s amazing to witness the anti-lobbying sentiment bubbling out of America right now.
Far be it from me to point out the irony there…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And does obviously does not condone the use of foul language…
Be afraid boys…
Traipsing round shops for hours on end looking for that ‘perfect’ engagement ring is no longer an option boys (and neither is Elizabeth Duke).
Tiffany have just taken all the pain out of finding the perfect ring by launching a free app (blue box not included).
The premise is simple. It has every ring, shot from every conceivable angle, with the ability to search on shape, setting, metal, design.
Funnily enough, there is no ability to search on cost, but the schedule a consultation functionality (call back or in-store appointment), is probably enough to have most men reaching for their credit card with a grimace.
If you notice it on your girlfriends smart-phone of choice, be prepared…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And loves the Sharon Osbourne Tiffany box story…
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Godfinger
No, not GoldFinger. Godfinger.
Not as in giving him upstairs the finger for something that’s gone wrong (I feel a lightning bolt destined for my head speeding my way as we speak), more using the finger that God gave you to play i-God…
Cute, simple and no doubt going to be popular in a Farmvill-esque way. Expect to see much more action / reward across all walks of life (and marketing), soon.
COI a la Change for life, please take note…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is sorry for mocking Mother for her love of Farmville…
When sorry seems to be the hardest word…
Sometimes, relationships break down.
Some can be saved by arbitration, some are just forever beyond repair. In your personal life, that usually means the splitting of assets, the sharing of friends, finding somewhere else to live, breaking up with your loved one (and the shared future you thought you’d have), and if you are really unfortunate, a big fat legal bill.
But what happens in the land of business? Who steps in when the agency / client relationship breaks down and the smooth talking suit can no longer paper over the cracks when the work is late and incomplete? When the clients poor behaviour / shoddy briefs can no longer be stomached by anyone in the process?
Well, both parties have similar choices to those that unhappy couple face. Dig in and work through the tough times; reconcile and come good. Or if it’s beyond all hope, go through that painful separation.
Once the love is gone, the assets divided what then? Well, when I was first told of this launch on April fools day, I did wonder if it was a joke. Having dried the tears from my cheeks tonight (after checking I’ve not yet been named), I realise that for many, the third option is plain and simple.
Venting spleen…
Ladies and gentlemen (now play nice), I give you http://www.theagencyisacunt.com and http://www.theclientisacunt.com
Iain G. Morrison is a senior marketer in the British Tourism Industry. And would remind you all to be sensible when posting opinions on any open forum. Careless whispers n’all that…
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