Hotels4u new campaign: Anything for you my Brummie cupcake…

I am not from that there London (although having lived here for over a decade, it would appear I’m a bona fide Londoner).

One thing that still frustrates me as a northerner, is the ongoing lack of regional accents across the media, let alone that advertising landscape. Yes, the soft Celtic tones of the Scots and Irish generally fare well. They are oft’ used for their warm, open, trusting tones. But the Brummies?

Research rarely positions their accent well domestically. And let’s be honest. This new ad campaign from Hotels4u is unlikely to do much to help that view. Yes, they were going for fun. And they’ve probably produced several ads on a very small budget, for which they should be applauded.

But is it annoying? Yes. Is it memorable? Unsure. Does it have the staying power of the annoying Insurance Opera Singer (who they seem to be doing a good job of managing through staged consumer hatred)? I doubt it. Will it work? I guess we’ll see…

But still. Anything for yaaaaaawwww coooopcayyyyke. Can’t wait to see what the Brumlanders make of it…

Iain G. Morrison is a senior marketer in the third sector. And is absolutely not anti-Brummie. bab.

The Scottish referendum. The SNP. And the politics of the unborn…

Only a politician could stoop this low. Using an as yet unborn foetus to campaign for a ‘Yes’ vote in the upcoming Scottish independence referendum? Tis just poor.

Whilst some of their (uncosted and potentially undeliverable) policies appeal, in an ever globalising world, it’s hard to imagine why 5 million people would want to decouple themselves from a historically successful union.

Still. Salmond and his cronies would no doubt disagree….

Iain G. Morrison is a senior marketer in the third sector. And would not be voting yes (if he still lived north of the border).

Up yours cancer…

Well. It’s been a while since my last post (which ended up in me being cited as a ‘turd slinger’ in The Scotsman. Such pride emanating from the Motherland…

Well, in true Richard & Judy style, we go from tourism turds, to cancer. I was quite critical of last years race for life campaign. Incredibly lacklustre, weak and lacking in any sort of fighting spirit. All the things you and your loved ones need if you are battling cancer. This on the other hand?

It’s on fire.

Full of fight. Aggression. Spirit. Outright refusal to be beaten. And on that note, an extremely subtle (yet clever), use of Kasabian’s track, ‘Underdog’. Everything from the riff, the lyrics and the well cast actors. All oozing aggression from every cancer fighting pore.

Rather nice use of ‘Enter now’ on Youtube too. Bravo CRUK on a phenomenal campaign this year. Up yours indeed, cancer…

Iain G. Morrison is a senior marketing bod that must remember to blog a little more often…

Incredinburgh? Do me a favour…

Tourism campaigns can be exceptionally hit or miss. But this one? Well. I’ll let you be the judge. And preferably jury. And then executioner….

Iain G. Morrison loves Scotia. But I’d sooner get on the nearest plane abroad than have a staycation as a result of this Marketing Edinburgh Scottish tourism turd….

Good ad / bad ad: Another lemon from British Airways

Oh British Airways. What has happened to thee?

Gone are the years of your beloved ads. Gone are the days you could lay claim to being the world’s favourite airline. And now, it seems gone are the days where we could hope BBH could start churning out some decent work for you.

After the Facebook chairs turd, we now have this from BA’s . How do they differentiate between their offering and the aggressive low-cost competitors? Which benefits do they really zone in on…

  • A greater route network to central airports not miles from where you want to be?
  • A focus on their generous Air Miles (well, Avios) scheme that means the more often you fly, the greater the benefits?
  • A genuine focus on the superior service offered by their highly trained (and highly paid), cabin crew?
  • A poxy piece of lemon in a plastic cup?

It’s not funny. It’s not engaging. It’s a pretend piece of talking lemon in a free drink (big whoop), that in my view, should lead to a serious shake up. Something somewhere just isn’t right.

A freelance journalist was asking his Twitter followers to send in questions for his upcoming interview Sir John Hegarty on Twitter a few months back .

My question?

Hand on heart, did he really want any of BBH’s British Airways work on his reel. For some reason, despite acknowledging the question (and passively agreeing with me), he chose not to ask it. I shall leave you all to draw your own conclusions.

Seems everyone on the BA account is too busy zigging…

Iain G. Morrison prefers lime in his gin.

New Facebook ad. And chairs…?

So. The much heralded Facebook ad they release as they hit the 1 billion mark.

When you compare it to the Google work, it’s sorely lacking in emotion. And considering Facebook are master facilitators in the social space, it seems an odd move to disable comments on their Youtube channel…

C-minus Facebook. Please try harder next time…

Iain G. Morrison won’t be rushing out to buy shares in Facebook. Quite yet…

Google. A kitchen table. A satchel. Simply stunning…

I find a lot of work coming out of the BBH stable these days very hit or miss. Their rather grandiose opinion of themselves isn’t always warranted when you see a lot of the very average work they churn out these days.

But their Google work?

Them at their best. Touching stories. Beautifully told. Engaging. Shareable. More of this please BBH…

Iain G. Morrison rather fancies himself a new man bag…

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