Celebrate originality…
celebrate originality
Talk about an interview howler.
I interviewed a candidate recently for an upper middle-management role. When asked what their favourite ad was, their answer was astounding.
‘I love all the Reebok work. Their tagline ‘impossible is nothing’ really, really works for me. It’s really motivating, and I now always buy Reebok trainers’…
There were 3 major things wrong with this answer:
- This was not Reebok’s tagline
- The candidate did not demonstrate any strategic / creative insight in their answer
- The line belongs to Adidas…
Which rather conveniently brings me onto the adidas ad which is really rather lovely. A blinding track, a celeb spattered house party (executed well, full uncut version here), all culminating in a celebration of their streetware range.
Celebrate originality indeed.
Iain Morrison is a senior marketer in the British Tourism Industry. And would encourage all candidates to prepare properly for interviews…
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