Star Wars vs. Adidas
The work to launch the Star Wars range of trainers fell well below par. A disappointing moment for a brand as kick arse as Adidas.
This on the other hand, is genius. A celeb spattered ad meshed in with some original Star Wars filmage. Beckham even gets to talk! Wonder how long it took him to learn his lines…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like to see Chewbacca getting down at the next house party in his fave pair of ltd. edition trainers…
Celebrate originality…
celebrate originality
Talk about an interview howler.
I interviewed a candidate recently for an upper middle-management role. When asked what their favourite ad was, their answer was astounding.
‘I love all the Reebok work. Their tagline ‘impossible is nothing’ really, really works for me. It’s really motivating, and I now always buy Reebok trainers’…
There were 3 major things wrong with this answer:
- This was not Reebok’s tagline
- The candidate did not demonstrate any strategic / creative insight in their answer
- The line belongs to Adidas…
Which rather conveniently brings me onto the adidas ad which is really rather lovely. A blinding track, a celeb spattered house party (executed well, full uncut version here), all culminating in a celebration of their streetware range.
Celebrate originality indeed.
Iain Morrison is a senior marketer in the British Tourism Industry. And would encourage all candidates to prepare properly for interviews…
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