Tag Archive | iain morrison visitbritiain

Get me a Beetle…

The oldies claim life was ever so much better during the infamous ‘halcyon days’. As we struggle on through this cold snap you have to wonder if they have a point. Cars are less reliable. Trains virtually inoperable. And don’t get me started on the X-Factor…

But, my thoughts are elsewhere this evening. My memory is flitting back to the early noughties. A good ad / bad ad training session with the inimitable Dr. Steve Harrison.

So tonight I find myself asking. What do Snow Plow drivers drive?

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is in the market to buy a classic Beetle if anyone is selling…

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Welsh Wales…

Give us their Newport (not New York), state of mind…

Not sure this came the tourist board, but who cares. It’s a perfect slice of Friday afternoon joy. I think the China / twinning line be my favourite. What’s yours?

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is loving the Welsh…

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Spotify overpay Lady Gaga…

Saw this on Brandrepublic this morning.  And it’s $167 too much if you ask me…

Interesting times ahead for the Spotify brand.

Whilst I still think they are well placed to carve themselves a future in the digital music space, but they are going to be up against some heavy record industry legal muscle…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And an avid lover of Spotify. Even more today than yesterday, but likely not as much as tomorrow (etc).

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The Gaga Saga continues (and she doesn’t have man bits)

Let me just start with a plain, simple point. I am not a Lady Gaga fan. (Quick note, some viewers may find some of the content in the video mildly lesbionic and arguably unsuitable for <18’s).

That said, she is beginning to show all the hallmarks of a recording artiste who appreciates that she isn’t the best looking, nor is she the best dancer, with nothing more than a slightly above average voice. So what’s going in her favour?

A masterful grasp of the modern media landscape and how to manipulate it deftly. Remind you of anyone?

So, what does this 9 1/2 minute video really tell us about Lady Gaga?

  1. Beyoncé actually has a sense of humour (particularly after the apalling videophone track)
  2. Lady Gaga (allegedly) has no man parts and is indeed female
  3. Kodak will be bringing back the Polaroid shortly (Gaga’s installation as Creative Director was nothing short of a masterstroke of genius)
  4. Many big brands (I counted 12 I think), clearly believe in the money-making prowess of the Gaga. This vid is dripping with (often not so subtle) product placements . And I imagine this will do Diet Coke far more favours than the Duffy spot did
  5. The record company have spent a small fortune on this (on the face of it) pretty average song. It shows that they not only believe it’ll sell big, but they are investing their money where they see potential for greater longterm returns. The Lady Gaga brand…

I was foolhardy in my attempts to write her off as a one hit wonder (as I also did with Steps and I was way off the mark there despite serious offences to decency and taste that should have been tried in a court of law).

If this lavish video tells us anything, it’s that Lady Gaga (somewhat like her mentor of years gone by), will be around for some time yet.

If the big brands are moving in just off the back of album one, the Gaga juggernaut is becoming a serious cash cow. Ripe for milking the world over. Whilst wearing high heels and ‘outrageous’ outfits.

Obviously…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is expecting a full Gaga Pussy Wagon merchandising range to be launched shortly…

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Would you like a rectal with your staycation?

Can't find a holiday here...

Can't find a holiday here...

I hate the word staycation.

Holidays are meant to invoke feelings of excitement, passion, longing. Glamour if you are lucky (and that’s way before we get anywhere near bragging rights). 

The language surrounding your precious time off should amplify those sentiments, and not overtones of some kind of invasive medical procedure..

I digress.

For those of us choosing to holiday at home (or partake in a little staycation if we must), the British coast has some real hidden gems. But how does one unearth them?

Well, in conjunction with VisitBritain Scott Ramsay (travel writer, photographer and blogger extrarodinaire) is going to drive around the coast of mainland Britain, visit the ‘kiss me quick’ popular tourist traps, but also do his very best to take the a-roads…

He hopes to explore some remote spots, and unlock some of those gems for those looking for something more from a holiday at home…

Although we’re a tiny wee island, his tour will see him take right round virtually our entire coastline.

He’s also rather handily googlemapped his route, so people can not only follow his blog (a nice blend of photos, videos and wordage), but can immediately identify those gems close to them for a sneaky weekend away, as opposed to going the whole hog like him.

Not a bad way to spend a month. But for his sake, I do hope he’s a member of  Shell’s loyalty scheme so he’s getting his airmiles for his next break!

Iain Morrison is a senior marketer in the British Tourism Industry. And is thinking of offering up his blogging services to fund his next vacation…

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Now you can see the art…

one_and_other

A while back, I blogged about the 4th plinth in Trafalgar square, and the one&other art project.  (In case they are reading, I am still waiting on my call / email with my slot, but I digress).

Well, now you don’t need to head down to London to see what’s going on.

The canny blighters have only gone and installed a web cam pointing at the artistic ‘installations’. 

It’s still worth a visit to London though, you can’t beat seeing art first hand…

We’ve already had few memorable installations already (although the pre-opening hi-jack has probably been the stand-out thus far), and they are getting some really rather decent  press coverage.

Simply genius. See it here art lovers… 

Iain Morrison is a senior marketer in the British Tourism Industry. And thinks the art must be more watchable than Big Brother 10???

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Ryanair vs the free toilet brigade…

Toilets

When was the last time you paid to go to the toilet?

If you live in London (where there are 40% less public toilets than 1999), you might benefit from pubs, shops and department stores joining the mayors toilet campaign.

I mean, why maintain the cisterns from the public purse, when the private sector will let you use their fancy facilities?

Marvelous cost efficiency…

Meantime in the private sector, the Ryanair toilet debacle rages on.

In recent months Ryanair has (in my view), conducted a textbook PR campaign, drip-feeding the press stories on their new cost cutting plans.

Everything from charging to use toilets, passengers carrying their own bags to the plane, through to stripping out standard seating for bar stools to get up to 30% more people on board.

Whether or not you agree with the sentiment behind the stories, they have certainly kept Ryanair in the press, and generated a significant amount of free coverage.

But what impact does this have on their brand?

BrandRepublic recently commissioned some vox pops, that asked prospective travellers how they felt about charging passengers to use the toilet.

Responses (as you’d expect) range from, “its ridiculous” and “its horrific”, through to “I am not really bothered, they are no-frills, you get what you pay for”.

I don’t want to ramble on, but just a few things from me…

  1. Ryanair are a no-frills airline. You don’t expect free peanuts, wine, etc. If you have to pay to use most UK public conveniences, why should a toilet on board a plane be any different?
  2. Most flights are short haul, with plenty of opportunities in the airport to use free facilities. Given this, what’s the fuss about?  Go before you go!
  3. Like most other sectors, one brand tends to be bold, innovate, take risks. The others follow. How many other airlines will quietly adopt Ryanairs policies after a few months?

I can’t help but feel it’s a little too easy to knock Ryanair for this.

Ultimately, they are a no-frills airline; the business model has always relied on a totally different pricing structure in order to make / increase / maximise profits.

With the travel sector suffering across the board (and even BA reviewing their peanuts and wine policy), it’s going to be a tough year. 

But, I can’t help feeling that this won’t harm Ryanair significantly in the short / medium term.

Some people will never fly Ryanair as they simply don’t do low cost. Some will still go with whomever is cheapest, and others will base their decision on airport / ease of access to final destination.

Anyway, I’ve rambled on long enough. And given the amount of coffee I’ve had this morning, I am off to spend a penny…

Iain Morrison is a senior marketer in the British Tourism Industry. And is wondering if there will be free loo roll, or will that be 20p extra? 

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