Tag Archive | word of mouth

KLM Surprise…

So, Spanair eased the painful wait on luggage at the end of the journey. And KLM hit the nail on the head with their random acts of kindness at another travel pressure point.

The loooooong wait in the departure lounge.

This video’s a tad lengthy, but it’s great to see a little of the behind the scenes effort, showcasing how the social team worked with the ground staff.

Nicely joined up effort and some very smilely passengers as a result.

Much more individual than the euphoric Spanair group effort, but it showcases how personal data can be used to maximum effect without feeling too big brothery. Good effort KLM, keep up the good work…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is ready for some random acts of kindness to come my way. Pretty please?

P.S. Sure it’s a coincidence many of the travellers late on were off to a social media conference. Those KLM’ers are a canny bunch…

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Random acts of kindness… Spanair style

So, random acts of kindness? Tipped to be one of the top marketing trends for savvy marketers looking to generate some positive word of mouth about their brands in 2011.

It was somewhat heartwarming to see the sultry Spanish Senors & Señoritas over at Spanair get in on the act at the most festive time of year…

The eternal, sleepy painful wait for luggage by the conveyor belt has to be one of the hardest parts of any journey, short or long. Great work Spanair for giving weary travellers on their way home to see Santa a much needed boost…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And was obviously a very, very good boy this year judging by what Santa left me…

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