Tag Archive | tradition with a twist

My fellow gin lovers…

Morrisons' ruin...

Morrisons' ruin...

Well, my fellow gin lovers. Here’s one for you…

Those canny fellows over at Hendricks are playing to their heritage, with what we in the trade call a TWAT brief (Tradition With A Twist, for the uninitiated!).

For uploading a photo and description of some ‘curious’ objet da, you could win a bottle of lovely gin if they publish your oddity.

Better yet, you could win an exclusive invite to their travelling bar-cum-horseless carriage…

The site is quirky, although the layout could be a little better.

Just a shame I am in Singapore at present, otherwise I’d be gunning to join one of their lovely gin parties…

Iain Morrison is a senior marketer in the British Tourism Industry, and will be in the Far East for a couple of months, so might be blogging a bit less. Follow my travels here

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