Traipsing round shops for hours on end looking for that ‘perfect’ engagement ring is no longer an option boys (and neither is Elizabeth Duke).
Tiffany have just taken all the pain out of finding the perfect ring by launching a free app (blue box not included).
The premise is simple. It has every ring, shot from every conceivable angle, with the ability to search on shape, setting, metal, design.
Funnily enough, there is no ability to search on cost, but the schedule a consultation functionality (call back or in-store appointment), is probably enough to have most men reaching for their credit card with a grimace.
If you notice it on your girlfriends smart-phone of choice, be prepared…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And loves the Sharon Osbourne Tiffany box story…