T-Mobile (and the Angry birds #fail)
The epic Liverpool Street station flash mob really kicked it off.
Since then we’ve had random punters singing with Pink in Trafalgar Square, a pretend Royal Wedding dance off (a la that wedding dance from the Americans), and now T-Mobile are hijacking the knock down castle game to end all knock down castle games.
I love angry birds (and I don’t mean the ones in the T-Mobile call centres). But this?! All the Saturday night TVÂ ooooooohs and aaaaaaaaaaahs. The forced excitement, the jumping and cheering in unison?
It’s faker than David Cameron offering up a pledge to protect the NHS…
Iain G. Morrison is a Head of Marketing & Communications for a charitable social enterprise. And will be sticking with Angry birds on’t iphone ta very much…
Welcome to Britain…
The concept of ‘welcome’ can be rather hard to define in travel terms.
For me, the welcome that put the biggest smile on my face was Nadi International airport in Fiji. A tiny little airport, but every single traveller that flies into the country (night and day), is met with the sort of welcome that is guaranteed to put a smile on even the weariest travellers face.
Three happy, smiling men with guitars, welcoming you to Fiji in song. T-mobile’s latest ‘flashmob’ (term used in the loosest sense) that I spotted yesterday, picks up on that sing-song-style at the world-famous Heathrow Terminal 5.
If you’re watching the TV this weekend, you’re bound to see the ad at some stage. Next time your picking someone up at the airport remember.
Do it in song…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is warming my vocal chords before my next airport visit…
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