Tourism campaigns can be exceptionally hit or miss. But this one? Well. I’ll let you be the judge. And preferably jury. And then executioner….
Iain G. Morrison loves Scotia. But I’d sooner get on the nearest plane abroad than have a staycation as a result of this Marketing Edinburgh Scottish tourism turd….
Firstly dear readers (well, Mum), apologies for having been a little quiet of late. Now that I’m settled in my new abode, normal service shall resume…
Easing in gently, I now share with you my favourite PR story of the year thus far. Our good friends over at Premier Inn were offering guests ‘spraycations’ for those canny stay at home holiday makers in August of 2010.
But what the devil is a ‘spraycation’ I hear you cry?
Head of Marketing Steve Conway said: “With our limited ‘spray-cation’ offer, there’s no excuse not to try a British break! With rooms from just £29, Premier Inn is all about offering guests great value and what could be better value than leaving us with a free instant Summer glow?
Britain has everything we need for a perfect break – everything that is, except guaranteed sunshine to give us a perfect tan when holidaying closer to home. As a result of the unpredictable British weather, the UK’s biggest hotel chain today announces it will be providing limited ‘spray-cations’ – free spray tans at selected Premier Inn sites across the country.
So, next time your friends claim their healthy glow is as the result of a cheeky weekend break in the Balearics, do check if Premier Inn are running their little offer again…
Iain G. Morrison is a senior marketer in the British Tourism industry. And would just like to remind you, that pale is beautiful…
I hate the word staycation.
Holidays are meant to invoke feelings of excitement, passion, longing. Glamour if you are lucky (and that’s way before we get anywhere near bragging rights).
The language surrounding your precious time off should amplify those sentiments, and not overtones of some kind of invasive medical procedure..
For those of us choosing to holiday at home (or partake in a little staycation if we must), the British coast has some real hidden gems. But how does one unearth them?
Well, in conjunction with VisitBritain Scott Ramsay (travel writer, photographer and blogger extrarodinaire) is going to drive around the coast of mainland Britain, visit the ‘kiss me quick’ popular tourist traps, but also do his very best to take the a-roads…
He hopes to explore some remote spots, and unlock some of those gems for those looking for something more from a holiday at home…
Although we’re a tiny wee island, his tour will see him take right round virtually our entire coastline.
He’s also rather handily googlemapped his route, so people can not only follow his blog (a nice blend of photos, videos and wordage), but can immediately identify those gems close to them for a sneaky weekend away, as opposed to going the whole hog like him.
Not a bad way to spend a month. But for his sake, I do hope he’s a member of Shell’s loyalty scheme so he’s getting his airmiles for his next break!
Iain Morrison is a senior marketer in the British Tourism Industry. And is thinking of offering up his blogging services to fund his next vacation…