Now, my Dutch is somewhat rusty, but…
…I think the upshot is, come up with a new tagline for us, and we’ll let you travel free for a year on our very bright green budget airline (hopefully with a free pair of sunglasses, instead of an in-flight meal).
Clients usually get the quality of work / agency they deserve.
I’m not saying I disagree with crowd sourcing, far from it. But this does not feel remotely slick, strategic, or thought through in the slightest. Good luck Transavia. Something tells me you may need it after this…
Iain G. Morrison doesn’t think Transavia will be offering him any free flights in the near future…
So, Spanair eased the painful wait on luggage at the end of the journey. And KLM hit the nail on the head with their random acts of kindness at another travel pressure point.
The loooooong wait in the departure lounge.
This video’s a tad lengthy, but it’s great to see a little of the behind the scenes effort, showcasing how the social team worked with the ground staff.
Nicely joined up effort and some very smilely passengers as a result.
Much more individual than the euphoric Spanair group effort, but it showcases how personal data can be used to maximum effect without feeling too big brothery. Good effort KLM, keep up the good work…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is ready for some random acts of kindness to come my way. Pretty please?
P.S. Sure it’s a coincidence many of the travellers late on were off to a social media conference. Those KLM’ers are a canny bunch…
… and would like to do something similar where I could win a house for free, please do give me a heads up!
Nice simple stuff from Ikea.
More and more brands are finding ways to connect with audiences in the social space as their confidence (and internal skill-sets grow). Expect to see much more of this sort of work in 2010…
Iain Morrison is house hunting. And HATES estate agents…
Given British TV is littered with Z-list slebs at the moment in various reality TV shows, this Famous Grouse TV spot couldn’t be launched at a more appropriate time in my book.
Short, pithy and mildly humorous, it says what it needs to about our vapid celeb obsessed culture (with whisky loving tongue firmly implanted in cheek).
I can’t see it causing Meerkat style outpourings of love on Facebook (be interesting to see what if anything they do in the social space), but it’s a perfectly respectable TV spot none the less…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And despite being Scottish, isn’t the biggest whisky fan…
Then presumably, you shop at Primark (or Primani to the chattering classes that love a bargain).
Well, they are the latest brand to launch a staff investigation after several hapless employees posted some less than flattering comments about their beloved customers on Facebook.
Some nuggets included: fat, pikeys, and twats.
Primark will launch an investigation into the comments, but they are the latest brand to do so (Virgin, BA, Tesco, Waitrose to name but a few).
In this day and age, surely no right minded individual would post any negative work related comment on a social networking page? Knowing that once it’s up online, its there for the world to see, and could come back and haunt them at any point in the future…
Well, factor in minimum wage and less than amazing working conditions, and it goes some way into explaining why numerous brands suffer at the hands of frontline staff.
However, this latest incident yet again highlights the importance of social media guidelines for employees.
All staff (in brands big and small) need to be aware of the potential damage their harmless / bitter / outright slanderous comments on social media sites can do to their paymasters reputation. And ultimately, it can cost jobs…
Primark have generally done well in the social space. Their non-official facebook fan page was widely heralded as a marketers wet dream, something they mined easily with a truly engaged audience.
But, how (if at all) have they / do they engage their staff? Does company HQ actively engage, listen to, and respond to the frontline staffs gripes, aches and pains? Are they able to voice their concerns beyond the shop floor supervisor? Or, do they feel their only outlet to vent their rage, is a public forum…
Sweatshops aside, this presents the brand with a genuine opportunity. A timely staff engagement programme wouldn’t go amiss. A few t-shirts with some choice slogans from the staff might also help put a positive spin on this in the press.
It’s unlikely this’ll put off many customers from shopping with the brand. If they can get past the sweat shop production issues, it’s unlikely they’ll mind this little slur against their good name. And I’m sure ‘Fat pikey twat’ t-shirts would sell by the truckload.
After all, sticks and stones…
Iain Morrison is a senior marketer in the British Tourism Industry. And would like to remind you all to be careful with those tweets / status updates!
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