The work to launch the Star Wars range of trainers fell well below par. A disappointing moment for a brand as kick arse as Adidas.

This on the other hand, is genius. A celeb spattered ad meshed in with some original Star Wars filmage. Beckham even gets to talk! Wonder how long it took him to learn his lines…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would like to see Chewbacca getting down at the next house party in his fave pair of ltd. edition trainers…