Tag Archive | random acts of kindness

Coke. Joy. And no Santa in sight…

A while ago I, mentioned a couple of random acts of kindness I’d seen from Spanair and KLM that I loved. We all know it’s going to be a big trend in 2011 and now the all American bastions of sugary drinks are ramping up their efforts…

If you haven’t already seen the Coke vending machine effort, its brilliant. But taking that concept onto the streets of Rio, well.

See for yourself.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And hopes you are all spreading the love wherever you can. Diet, full fat, or otherwise…

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KLM Surprise…

So, Spanair eased the painful wait on luggage at the end of the journey. And KLM hit the nail on the head with their random acts of kindness at another travel pressure point.

The loooooong wait in the departure lounge.

This video’s a tad lengthy, but it’s great to see a little of the behind the scenes effort, showcasing how the social team worked with the ground staff.

Nicely joined up effort and some very smilely passengers as a result.

Much more individual than the euphoric Spanair group effort, but it showcases how personal data can be used to maximum effect without feeling too big brothery. Good effort KLM, keep up the good work…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is ready for some random acts of kindness to come my way. Pretty please?

P.S. Sure it’s a coincidence many of the travellers late on were off to a social media conference. Those KLM’ers are a canny bunch…

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Random acts of kindness… Spanair style

So, random acts of kindness? Tipped to be one of the top marketing trends for savvy marketers looking to generate some positive word of mouth about their brands in 2011.

It was somewhat heartwarming to see the sultry Spanish Senors & Señoritas over at Spanair get in on the act at the most festive time of year…

The eternal, sleepy painful wait for luggage by the conveyor belt has to be one of the hardest parts of any journey, short or long. Great work Spanair for giving weary travellers on their way home to see Santa a much needed boost…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And was obviously a very, very good boy this year judging by what Santa left me…

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Random acts of kindness

twipple-random-acts-of-kindness

Members of Hyatt’s Gold Passport loyalty program already enjoy numerous benefits. Soon, however, they’ll also enjoy some delicious little oddities that are often propagated only by the cheeriest of souls. 

Yes, I’m taking random acts of kindness.

CEO, Mark Hoplamazian, defines it as “making a difference to the lives of those we touch.”

As part of a new effort to take better care of its Gold Passport members, Hyatt will soon lavish these guests with pleasant little surprises purposefully designed to delight them during their stay.

In a recent blog post, Hoplamazian wrote;

“Don’t be surprised if Gold Passport picks up your bar tab, comps your massage or treats your family to breakfast. It’s part of bringing authentic hospitality to life and making you feel more than welcome.”

It’s a brilliant retention tool, no question. And it will no doubt deepen Hyatt’s relationship with many of their loyal customers. Might even shift a few of them into brand ambassador territory if the act is truly special.

Still, I can’t help thinking they could have pushed the boat out that little bit further. What a brilliant (potential) acquisition incentive.

Random acts to non-gold guests may well encourage increased sign ups to the programme.

Once done, they then are in a far better position to  encourage the occasional / first time guest to think Hyatt next time. Not to mention telling all their friends about that lovely free boozy session they had in the bar until 3am courtesy of Hyatt…

Still, well done chaps. Great work.

Iain Morrison is a senior marketer in the British Tourism Industry. And if anyone would like to pick up my bar tab as a random act of kindness, please do get in touch…

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