The taxi you have been waiting for…
No, I’m not referring to the world-famous London black cab (whose drivers I appreciate the more I travel!).
This isn’t about the famous Hackney Carriage that offers Londoners the swiftest way from A to B with juicy pearls of cabby related wisdom along the way. This new-fangled modern one has no driver…
Driverless taxis (guided by lasers / sensors) will soon ferry passengers from the business car park at Heathrow airport, over to Terminal 5. No inane chatter, just a quick driverless ride from car park to terminal in just over five minutes.
It’s great to see further innovation from Heathrow in the run up to 2012. Certainly brings those Blade Runner-esque cars of the future a little closer. To see them in action, watch the short video on the BBC news website…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And although a self-proclaimed petrol head, loves the look of these cabby free carriages…
Raiding the back catalogue
Citroen DS
Nike, Adidas, Fred Perry.
Pick a fashion brand and from time to time, they all raid the back catalogue, and often (for a limited time only to boost sales), release a vintage line. This isn’t only popular with fashion labels, the motor industry also like to hark back to the glory days from time to time…
I am a bit of a petrol head (does conflict with my desire to reduce my carbon footprint, but I’ll save that one for another day!) and in my mind, Fiat played a blinder with their re-launch of the classic 500 model late last year.
And now, Citroen are launching a new logo supported by a range ’50’s inspired cars. With the automotive industry on it’s knees, I really hope this one pays off for them…
Iain Morrison is a senior marketer in the British Tourism Industry. And would like to encourage you to buy French…
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