Tag Archive | pedigree chum

Who let the dogs out?

Pedigree Chum dog food.

Let’s be honest, it’s a pretty tough sell. Finding new ways to engage the pet-loving audience outside cliche-land must be pretty tough and as cute as this is, 90 secs feels a little indulgent. You’d really need to love pooches to sit this one out from start to finish.

That said, a rather pleasant (and stunningly shot) change on the ‘8/10 doggies or kitties’ approach that we all know and love…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is asking are you a cat or dog person…

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