Tag Archive | lilly allen

Chocolate anyone?

Balloon optional...

Balloon optional...

Now, I wasn’t keen on the TVC, but this is great piece of work from Cadbury, a home page take-over on MSN UK. Good online display ads are few and far between, but this one is a corker as its;

  1. Engaging, the playability factor is high (watch lots of people move their ‘brows, just like the ad)                                          
  2. Technically brilliant, the simple web-cam synch is seamless (at the click of a button, the ad synchs to your webcam, allowing you to show us what you’re made of. If you’d rather, you can watch the kids ‘brows dance instead)
  3. Simple. The spot has been aped by people from all over (including Lilly Allen / Alan Carr of the Sunday night project, and a host of other celebs). Giving Joe Punter an official brand forum to do the same is a wise move.

Only downside?

Its a bit late, as people have been aping the spot for weeks.

Just spend 5 minutes on youtube and see how many you find. I appreciate Cadbury may have wanted to encourage a second outlet to engage with the brand after the initial wave of interest, but the gap between the TVC launching and this could have been a little shorter…

Still great work that utilises the power of the channel incredibly well.

Iain Morrison is a senior marketer in the British Tourism Industry. And is still sticking with Green and Blacks…

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Did Evans just get cool?

Standing in the way of control?

Standing in the way of control?

 

A good friend of mine works at Topshop. And she’s disappointed (I can’t print the plethora of expletives she actually spat out), that the worlds coolest rock chic , is NOT designing her first collection of oversize clothes for Topshop…

Following in the footsteps of Kate Moss (Topshop), Lilly Allen (New Look), and a host of other celebs, Beth Ditto (she of the anthemic ‘Standing in the way of control’),  is designing her first clothing collection for Evans.

Even though her stick-thin bessie mate Kate has a well-established relationship with Topshop, the fact that Topshop  never had any clothes in her size was something of a problem.  So, rather than face extreme cries of selling out, she’s signed on the dotted line with Evans.

Evans has never had a reputation for being fashionable. They are best known for providing practical, hard wearing clothes for women over a certain size. How much control Ditto will be given over her collection (given her love of the loudest clothes made from the tightest fabrics),  is anyones guess, but I for one cannot wait to see the outcome of the partnership!

On paper, this should help Evans stuffy image significantly.

The PR coverage alone will be worth thousands. I have no doubt they will also be hoping that in a world where we seem to be ever-growing around the waist, Evans clothes become the acceptable norm / trendier choice. Leopard print spandex from Evans?

Being overweight suddenly just got that little bit trendier…

Iain Morrison is a senior marketer in the British Tourism Industry. And he is a fan of leopard print, but only on weekends…

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