Tag Archive | leo burnett

Save our library…

The classic answer to a marketing problem / solution for much of the last century, was advertising. Men don’t wee straight? Then put an ad up in the urinal telling them to pee straight. Presumably, distracting them. And having them piss all over the god damned place.

Some bright spark came along one day and said, nay. An ad isn’t the answer. We need to think differently. Come at the problem from a different angle. Find a new solution. Let’s put stickers of flies all over the centre of the urinal, and give those sloppy gents something to aim at. Result? Man improves aim. Feels like King. Cleaner happy. Everyone wins. Solution to problem much cheaper than multi-mega-bucks global campaign.

I’m not saying advertising doesn’t have it’s place and can’t generate results. But sometimes, it’s just not the answer. This let gem came across my inbox from the Balls loving (Ed, not hairy), @Stevengradidge who shares my view. That. This. Is. Utter. Genius…

Not bad thinking from Leo Burnett. Book burning / Tea Party stupid looking / library saving kudos to them indeed…

Iain G. Morrison loves libraries. 

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Cause and effect…

thank you HBOS

thank you HBOS

Today, it’s Halifax vs. Shelter…

Halifax (one of the worst affected banks largely owned by the British taxpayer), have binned Howard. Hurrah cry most adlanders!

But what staff oriented treasure do we have in its place? Roll VT…

An interesting choice given the near collapse of the banking system which has caused the wider economy untold grief; BoE base rate cuts not passed on, businesses struggling for credit, first time buyers still frozen out given the large deposits required, I could go on…

It’s great to see a bank moving heaven on earth to give a little back to its customers (if a little contrived), but take one of those links out at the bottom of the pyramid, one little person falls, and the whole formation comes crashing down around us. Then, everyone loses out. Not a smart move, the agency (DLKW) should know better…

And now, to Shelter. Practically demonstrating what will sadly happen to many homeowners this year . Roll VT…

Beautifully shot, and incredibly poignant. Plaudits to Leo Burnett London, for producing a truly moving campaign, that works effortlessly through the line. But a truly beautiful script…

Not to mention, a truly magnificent coup in getting an agreement from Radiohead to use one of their tracks in the ad. A first for Radiohead, they abhor bands ‘selling out’ to the admen. Shelter clearly represent a cause they believe in.

Cause and effect. Shelter vs. Halifax. I know which of the two some of my money will be going to this month…

Iain Morrison is a senior marketer in the British Tourism Industry. And will be donating some pennies come pay-day at http://england.shelter.org.uk/donate

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