So, the team over at Iceland (supermarche, not the country), has dropped Kerry Katona from its ads with immediate effect.
Apparently, they feel it is “impossible” for her to continue in her brand spokesperson role, following recent allegations in the news of the screws, which claimed she took cocaine.
The News of the World secured hidden camera footage apparently showing Katona snorting at home and published the story with the obligatory pictures .
The supermarket chain last night issued the following statement:
“We have been working with Kerry for four years. She has been a successful part of our advertising campaigns, but has also been through some tough times in her personal life. We have always stood by her. However, following the recent allegations, we feel it is impossible for Kerry to continue to work with us. We will continue to try to ensure she gets the most appropriate support, should she require our assistance.”
On paper, fair enough.
The recent campaigns also featured Coleen Nolan (The Nolans were always way too prim and family friendly to touch drugs), and the former caner Jason Donovan. By his own admission, he use to have a BIG drugs problem, and it cost him Kylie, his career, nearly his life. But, the boy made good…
The druggy tag did Kate Moss limited harm when her ‘model in drugs take’ shocker broke. Sure she lost a few contracts, gained a few new ones, and then scooped most of the old ones back. But what Kate has / had going for her was her looks. Her cool.
Kerry is clearly having some form of ongoing mental health issue, and watching her slowly degrade in the public eye is sad. The British public will always champion an underdog, but Kerry really needs to go away. Get clean. Apologise. And come back and do their Crimbo ads next year when all is forgiven.
When you can make us whole again….
Iain is a senior marketer in the British Tourism Industry. And would like to leave you with Atomic Kitten’s one special little pop moment that tickled the top of the charts for a fair old while back in the day…
A good friend of mine works at Topshop. And she’s disappointed (I can’t print the plethora of expletives she actually spat out), that the worlds coolest rock chic , is NOT designing her first collection of oversize clothes for Topshop…
Following in the footsteps of Kate Moss (Topshop), Lilly Allen (New Look), and a host of other celebs, Beth Ditto (she of the anthemic ‘Standing in the way of control’), is designing her first clothing collection for Evans.
Even though her stick-thin bessie mate Kate has a well-established relationship with Topshop, the fact that Topshop never had any clothes in her size was something of a problem. So, rather than face extreme cries of selling out, she’s signed on the dotted line with Evans.
Evans has never had a reputation for being fashionable. They are best known for providing practical, hard wearing clothes for women over a certain size. How much control Ditto will be given over her collection (given her love of the loudest clothes made from the tightest fabrics), is anyones guess, but I for one cannot wait to see the outcome of the partnership!
On paper, this should help Evans stuffy image significantly.
The PR coverage alone will be worth thousands. I have no doubt they will also be hoping that in a world where we seem to be ever-growing around the waist, Evans clothes become the acceptable norm / trendier choice. Leopard print spandex from Evans?
Being overweight suddenly just got that little bit trendier…
Iain Morrison is a senior marketer in the British Tourism Industry. And he is a fan of leopard print, but only on weekends…