Tag Archive | john lewis

#BRANDFAIL OF THE WEEK: Sainsbury’s Christmas Ad

Oh Sainsbury’s.

There is no denying, this is a beautiful piece of work. Absolutely stunning. Emotive without the need for a huge amount of dialogue. Beautifully shot. Moody. Epic in that cinema like way. Credibility lent by a charitable stamp. But…

When all those men who died on the battlefield were sold a vision of a better tomorrow, did that include blatantly using their sacrifice during the Christmas ‘supermarket wars’ to flog a few poxy crackers, prawn rings, booze,  puddings and other overpriced festive tat?

The answer to that, is no. Highly emotive it may be, but it’s also highly disrespectful and tasteless. IGM is not amused…

Iain G. Morrison is a senior marketer in the third sector. And is firmly on Team Penguin this evening… 

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From cradle to grave…

No, not our NHS. I’m referring to the mammoth 90 second spot, that I believe’ll be airing during the Coronation Street ad-break on Friday night. The media agency / ITV must’ve creamed their knicker$…

The ‘big unveil’ of new TVC’s feels like something of a relic these days. I’m not calling time on TV advertising, of course it still has its place and will for many years to come. Nor am I going to give you my thoughts on TV / online convergence. I haven’t had enough coffee and it’ll be nothing you haven’t already heard…

But I am left feeling somewhat cold by this latest Adam & Eve offering for John Lewis.

I get the cradle to grave thing, we’re there for you at every key life stage. I also get the ‘never knowingly undersold’ proposition. But this spot just lacks emotional warmth (or I have ice running through my veins). I didn’t warm to the couple / their family / their journey through ‘life’. I find the music bordering on morbid.

A stark contrast to the stunning ad they ran at Xmas that has combined a stand-out (and very emotionally rich), track; with a perfect slice of emotional Christmas kiddy oriented joy. Whilst I’m sure this’ll do well with the target audience, I can’t help but feeling the music was something of a compromise.

On a more upbeat note, if you want to see how cradle to grave SHOULD be done, then check out this BBH / X-box oldie. A true corker…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is hopefully that Waitrose will become his local supermarket if I buy the flat I’ve got my eye on…

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Magic and sparkle…

With woolies gone, M&S Christmas ads have been the ‘benchmark’ for retailers over the past few years. This years effort looks as though it was shot on a camcorder in Canary Wharf.

Whilst I appreciate times are tough, never before has the nation needed a little ‘Magic and sparkle’ at Christmas time (seems there’s more than me that hates them, have a chuckle at this write up).

In my humble opinion, that crown will go to John Lewis this year. Not a celeb in sight. Just a beautifully crafted ad that tugs ever so gently on the heart-strings.

The cover of Guns n’Roses ‘Sweet Child of Mine’ would surely bring a tear to even Slashs’ eye with those happy Christmas kiddies. Well done John Lewis.

Shifting the account to Adam and Eve looks like a wise move (even if the outdoor work could do with some revisions).

Iain Morrison is a senior marketer in the British Tourism Industry. And is starting to think about christmas shopping…

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