Tag Archive | iphone

Angry birds

Well, the most downloaded paid for app of 2010 has gone old skool. Yes, it’s an Angry Birds board game brought to you by Mattel…

The cards seem unduly complex.

The brutal simplicity of the swipe and smash iPhone app doesn’t quite come across here, but I’m sure legions of children (and kidults), will enjoy building and tearing down the monster holding structure…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And suffers a mild addiction to Angry Birds…

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Godfinger

No, not GoldFinger. Godfinger.

Not as in giving him upstairs the finger for something that’s gone wrong (I feel a lightning bolt destined for my head speeding my way as we speak),  more using the finger that God gave you to play i-God…

Cute, simple and no doubt going to be popular in a Farmvill-esque way. Expect to see much more action / reward across all walks of life (and marketing), soon.

COI a la Change for life, please take note…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And is sorry for mocking Mother for her love of Farmville…

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Fly-fishing…

Remember this little gem from Yellow Pages? Particularly love the aggressive over the top ‘no’ from the man up the ladder 20 seconds in and the fuzzy warm glow at the end…

Really does take me back. And also reminds me how we used to hunt for things before we had google in our i-phone app ridden pockets…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks there’s probably an app for fly-fishing too…

UPDATE: So, they tried to ride the nostalgia bandwagon with this new effort from Day V. Lately. Has all the emotion of a Posh Spice album track in my humble opinion…

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Pikey? Why as the saying goes – there’s an app for that…

So shocked and appalled was I on the way to work this fine morning, I could have written to Anne Robinson.

I saw an ad on the tube this morning for wonga.com advertising short-term loans.

You know, the type a man in a dirty trench coat normally offers / sends his heavies to call in when you can’t afford to meet the repayments?

Well, it wasn’t so much the ad itself that bothered me. It was the fact that someone in the marketing department thought it’d be a good idea to have an i-phone app. I mean, WTF!?

Now, call me old-fashioned.

But for one thing, the targeting here. Well, it just seems a little off. Nay, a lot off.  I haven’t seen too many people on the bread line updating their status from TweetDeck, nor have I heard many adlanders in Charlotte St. say ‘Oooh, I’m a bit strapped this month Betty. Let me get some cash till pay-day before I get my next round in…’.

The world’s gone mad. Stark raving bonkers. How do they cash in when someone misses a payment. Virtual trench coat heavies???

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would love to hear about stupid i-phone apps you have come across…

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I want me some google goggles…

No, I haven’t gone gaga. Not is it the Friday pub lunch Gin talking…

But Google has just cleverly announced a new product for its Android phone that searches using the camera rather than via keywords. Another reason to go android instead of Apple???

At the moment, it can identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or food.

Its in Google Labs at the moment (their experimental testing zone), due to what Google called the “nascence of the technology, and the scope of our ambitions”.

Vic Gundotra, vice-president of engineering at Google, said: “Today you frame and snap a photo to get results, but one day visual search will be as natural as pointing a finger — like a mouse for the real world. Either way we’ve got plenty of work to do, so please download Goggles from Android Market and help us get started.”

As a marketer in the tourism space, this excites me greatly. All this in a week where Google added several new features to search this week, including real time,  and Japanese voice search.

Exciting times ahead…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks these Goggles piss over the 3D ones you used to get in the 80’s…

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The guidebook you have been waiting for

lonely-planet-iphone

 Excitement…

For those travellers that have been waiting patiently, it’s finally here…

Yes, Lonely planet have finally launched a rather marvellous GPS based city specific guidebook app for the i-phone.

Hurrah! So why is this a good thing?

  • No bulky book to carry (brilliant if you hate looking like a ‘tourist’)
  • As its an app, no roaming internet costs (can’t wait for these evil charges to become a thing of the past)
  • GPS enabled  so you can see your current location / never get lost / make  itineraries on dynamic maps
  • Find the closest / best / most exclusive  bars, clubs, restaurants
  • All the usual brilliant Lonely Planet copy…

Well done chaps, and for all of you out there, San Fran is currently free to download.

GO GO GO!

Iain Morrison is a senior marketer in the British Tourism Industry. And loves the boys and girls at Lonely Planet…

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