Transavia…
Now, my Dutch is somewhat rusty, but…
…I think the upshot is, come up with a new tagline for us, and we’ll let you travel free for a year on our very bright green budget airline (hopefully with a free pair of sunglasses, instead of an in-flight meal).
Clients usually get the quality of work / agency they deserve.
I’m not saying I disagree with crowd sourcing, far from it. But this does not feel remotely slick, strategic, or thought through in the slightest. Good luck Transavia. Something tells me you may need it after this…
Iain G. Morrison doesn’t think Transavia will be offering him any free flights in the near future…
Goodbye Britannia…

Rain? What rain...
After three years, including wonderful secondments in Singapore & Australia (not to mention some incredibly happy times in India), I’m hanging up my Union Flag today and moving on to pastures new. London’s most successful social enterprise no less.
A lovely Head of Marketing & Communications role with some exceptional challenges just around the corner. But more on that later…
Despite a massive budget cut from the ConDem coalition, there’ll be some barnstorming work coming out of the VisitBritain marketing team as the Royal Wedding, Olympics and Golden Jubilee looms.
Keep your eyes open for it. And here’s my own personal homage (well, t-shirt), to said Royal wedding…
Iain G. Morrison is hanging up his Britain Marketing Boots and looking forward to pastures new from April 1st…
Angry boys…
No, it’s not the next single from <insert former X-Factor winners name here>.
It’s the follow up to the genius mockumentary series Summer Heights High from the comedic genius, Chris Lilley. BBC 3 will be broadcasting the show this summer.
For those of you that can’t wait, here’s a little slice of Mr. G, the musical…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And can’t wait to see Ja’mie King return to our screens…
Angry birds
Well, the most downloaded paid for app of 2010 has gone old skool. Yes, it’s an Angry Birds board game brought to you by Mattel…
The cards seem unduly complex.
The brutal simplicity of the swipe and smash iPhone app doesn’t quite come across here, but I’m sure legions of children (and kidults), will enjoy building and tearing down the monster holding structure…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And suffers a mild addiction to Angry Birds…