Tag Archive | i g morrison

Hotels4u new campaign: Anything for you my Brummie cupcake…

I am not from that there London (although having lived here for over a decade, it would appear I’m a bona fide Londoner).

One thing that still frustrates me as a northerner, is the ongoing lack of regional accents across the media, let alone that advertising landscape. Yes, the soft Celtic tones of the Scots and Irish generally fare well. They are oft’ used for their warm, open, trusting tones. But the Brummies?

Research rarely positions their accent well domestically. And let’s be honest. This new ad campaign from Hotels4u is unlikely to do much to help that view. Yes, they were going for fun. And they’ve probably produced several ads on a very small budget, for which they should be applauded.

But is it annoying? Yes. Is it memorable? Unsure. Does it have the staying power of the annoying Insurance Opera Singer (who they seem to be doing a good job of managing through staged consumer hatred)? I doubt it. Will it work? I guess we’ll see…

But still. Anything for yaaaaaawwww coooopcayyyyke. Can’t wait to see what the Brumlanders make of it…

Iain G. Morrison is a senior marketer in the third sector. And is absolutely not anti-Brummie. bab.

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The Scottish referendum. The SNP. And the politics of the unborn…

Only a politician could stoop this low. Using an as yet unborn foetus to campaign for a ‘Yes’ vote in the upcoming Scottish independence referendum? Tis just poor.

Whilst some of their (uncosted and potentially undeliverable) policies appeal, in an ever globalising world, it’s hard to imagine why 5 million people would want to decouple themselves from a historically successful union.

Still. Salmond and his cronies would no doubt disagree….

Iain G. Morrison is a senior marketer in the third sector. And would not be voting yes (if he still lived north of the border).

Facebook: Making breaking up easier to do…

So. Breaking up is hard to do? Not according to this lovely little graphic doing the rounds, courtesy of the very visual David  McCandless.

Dump me...

Dump me...

We all know there are insights lurking around, buried somewhere amongst the mounds of data we stockpile. But sometimes, ‘visualising’ them can really drive the point home (something that will obviously be little comfort the next time you get dumped by your heartless former beloved  just before Santa is due his visit).

So for any potential lady or gentleman dumper out there thinking the nights are drawing in and it really is time to lose the baggage. Please, do your best to remember. Two weeks before Christmas is ok.

But during the Christmas holidays is just ‘too cruel’…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And Is wondering if this little infographic was sponsored by Kleenex. Helping the dumped the world over.

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