Tag Archive | halifax

Cause and effect…

thank you HBOS

thank you HBOS

Today, it’s Halifax vs. Shelter…

Halifax (one of the worst affected banks largely owned by the British taxpayer), have binned Howard. Hurrah cry most adlanders!

But what staff oriented treasure do we have in its place? Roll VT…

An interesting choice given the near collapse of the banking system which has caused the wider economy untold grief; BoE base rate cuts not passed on, businesses struggling for credit, first time buyers still frozen out given the large deposits required, I could go on…

It’s great to see a bank moving heaven on earth to give a little back to its customers (if a little contrived), but take one of those links out at the bottom of the pyramid, one little person falls, and the whole formation comes crashing down around us. Then, everyone loses out. Not a smart move, the agency (DLKW) should know better…

And now, to Shelter. Practically demonstrating what will sadly happen to many homeowners this year . Roll VT…

Beautifully shot, and incredibly poignant. Plaudits to Leo Burnett London, for producing a truly moving campaign, that works effortlessly through the line. But a truly beautiful script…

Not to mention, a truly magnificent coup in getting an agreement from Radiohead to use one of their tracks in the ad. A first for Radiohead, they abhor bands ‘selling out’ to the admen. Shelter clearly represent a cause they believe in.

Cause and effect. Shelter vs. Halifax. I know which of the two some of my money will be going to this month…

Iain Morrison is a senior marketer in the British Tourism Industry. And will be donating some pennies come pay-day at http://england.shelter.org.uk/donate

Competition

Competition needn't be scary

Competition needn't be scary

Competition is a good thing.

It generally encourages brands to try harder to secure new customers, and to double their efforts to keep their existing ones. The old adage, ‘familarity breeds contempt’ needn’t always be true!

But,  if the competition aren’t snapping at your profit margins / market share, it’s easier to become just a little complacent and let prices creep up, take your eye off quality control, and not worry quite so much about innovating…

With the recession biting, we’re seeing some rather worrying conglomerates emerging. Lloyds TSB scooped up the HBOS group* (Halifax / Bank of Scotland), which required the government to conveniently ignore competition laws they’d introduced just a few years back in order to ensure against such events.

Now, we see the Icelandic company Baugur is on the brink of collapse. The cash rich Phillip Green (who already has a hand in much of the Great British High Street), is primed and ready to scoop up vast swathes of the high street at a knock-down price. Don’t get me wrong, I’m not against big business. Far from it.

Just so long as consumers don’t end up getting a raw deal at the other end…

Iain Morrison is a senior marketer in the British Tourism Industry. *And a shareholder in our banks. Just like the rest of the British taxpayers…

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