Ikea do TV’s?
If a couple of years ago, someone told me I’d be considering buying my next tellybox from Ikea, my response would likely have been laden with expletives. After I’d stopped laughing…
This however, is brilliant.
One of the finest demonstrations of what great marketing should be all about. A perfect demonstration of the classic problem / solution scenario. Cables are a monumental pain in the arse in any front room. The solution? A connected smart TV hub, which is cleverly integrated into a smart piece of furniture. Hiding all those ruddy cables.
Time will tell if the TV is any good. We know Apple and Google are eyeing this market. But Ikea may have just struck gold with their bit of cable saving integrated tellybox furtniture. Provided the right alan key comes in the box. And the instructions are clear. Could be a winner…
Iain G. Morrison might be buying his next TV from Ikea after all…
A year in under 3 minutes…
Well, it’s been quite a year my lovelies. And here’s a nice little summary from Google, which is a brilliant soft-sell for search in 2011.
Hard to believe it all took place in 12 little months…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is looking forward to 2011…
Fly-fishing…
Remember this little gem from Yellow Pages? Particularly love the aggressive over the top ‘no’ from the man up the ladder 20 seconds in and the fuzzy warm glow at the end…
Really does take me back. And also reminds me how we used to hunt for things before we had google in our i-phone app ridden pockets…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks there’s probably an app for fly-fishing too…
UPDATE: So, they tried to ride the nostalgia bandwagon with this new effort from Day V. Lately. Has all the emotion of a Posh Spice album track in my humble opinion…
Go, go, google chrome…
Not the sort of video I’d have expected from Google, but a rather charming watch none the less. And a rather interesting approach to selling the benefits of Chrome…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And is off to see Habbo Hotel team…
I want me some google goggles…
No, I haven’t gone gaga. Not is it the Friday pub lunch Gin talking…
But Google has just cleverly announced a new product for its Android phone that searches using the camera rather than via keywords. Another reason to go android instead of Apple???
At the moment, it can identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or food.
Its in Google Labs at the moment (their experimental testing zone), due to what Google called the “nascence of the technology, and the scope of our ambitions”.
Vic Gundotra, vice-president of engineering at Google, said: “Today you frame and snap a photo to get results, but one day visual search will be as natural as pointing a finger — like a mouse for the real world. Either way we’ve got plenty of work to do, so please download Goggles from Android Market and help us get started.”
As a marketer in the tourism space, this excites me greatly. All this in a week where Google added several new features to search this week, including real time, and Japanese voice search.
Exciting times ahead…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks these Goggles piss over the 3D ones you used to get in the 80’s…
The year the media ‘died’?
One for the hard-core ad-types. Who hopefully are as excited as I am at the ever changing media landscape…
Iain Morrison is a senior marketer in the British Tourism Industry. And needs to see the dentist again…
Google strike back…
Go Google!
Seems Google understand the value of good PR…
Their use of data has courted much criticism, provoked anger / fear in some quarters, and excitement in others.
But, they claim if they do need to user delete their data after the 6 months those Brussels bureaucrats want, it could affect their ability to spot potential pandemics (using search data) quicker than governments and health agencies.
This was nothing short of a PR masterstroke.
The public are worried about pandemics, but also how their data is used. By gentle hints that Google can help ‘the greater good’, perceptions on what they do with the data they amass may shift…
This can only be good news for Google, health organisations, pigs. And hopefully for marketers…
Iain Morrison is a senior marketer in the British Tourism Industry. And loving Goggle using a bit of old skool PR…
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