Gold for British Airways?
I’ve been very critical of much of British Airways’ marketing over the past few years. Since they left the Saatchi crew, their work (a little like their service), has been somewhat lacklustre. However much I dislike the campaign personally, all the PR they’re pushing out says it’s working, so who am I to judge? Bravo…
However, this new spot to maximise their Olympic sponsorship isn’t half bad. It’s not brilliant, but it’s a massive improvement on the bilge BBH have been trotting out for them these past few years.
I remain to be convinced they are ready, mind.
I’m a massive supporter of the Games and the economic benefit they’ll bring to Britain in 2012 and beyond. But our creaky infrastructure can barely cope at the best of times, let alone with a glut of additional Games time visitors. I truly hope I’m wrong on that one mind. Time will tell…
Iain G. Morrison will be going for gold this summer. In the gin drinking finals, of course. Good odds on a medal…
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Putting the ‘g’ in igmorrison
People often ask what the ‘g’ stands for in igmorrison.
Many of those that know me assume it stands for gin, as I have something of a fondness for that tipple. (A bottle of Chase will do nicely if anyone’s buying).
So, to a rather lovely spot a talented artist / Brand manager friend brought to my attention this fine day. Aldi; clearly not my supermarket of choice, but I do love this latest spot in their current campaign. And if the next 30 years aren’t kind to igmorrison…
Iain G. Morrison is a gin loving head of marketing…
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@igmorrison
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