In any long running campaign, inevitably there are weaker, and stronger executions. I’d say this be one of the latter. Taking advantage of the Clarkson fracas was smart. But this little gem featuring Rowan ‘Mr. Bean’ Atkinson himself? Tis rather amusing.
Iain G. Morrison is a senior marketer in the third sector. And is off to get some nuts. Cashew as you’re asking. Not Marathon / Snickers…
So. The much heralded Facebook ad they release as they hit the 1 billion mark.
When you compare it to the Google work, it’s sorely lacking in emotion. And considering Facebook are master facilitators in the social space, it seems an odd move to disable comments on their Youtube channel…
C-minus Facebook. Please try harder next time…
Iain G. Morrison won’t be rushing out to buy shares in Facebook. Quite yet…
I find a lot of work coming out of the BBH stable these days very hit or miss. Their rather grandiose opinion of themselves isn’t always warranted when you see a lot of the very average work they churn out these days.
But their Google work?
Them at their best. Touching stories. Beautifully told. Engaging. Shareable. More of this please BBH…
Iain G. Morrison rather fancies himself a new man bag…
They have such a rich marketing history, and have churned out some ruddy brilliant TV ads over the years. Their museum (or experience as they like to call it), in Amsterdam is worth a visit. Done some pretty tasty digi-bits in recent years too.
However, there’s so many things wrong with this latest offering. It’s just not funny. Homage elements are drab; uninspired. Bond takes his drinks shaken, not stirred. We all know this. To imagine he’d rock up at the bar and order a beer by brand name? Well, it just doesn’t wash. However much money they’ve wasted on sponsorship.
But the thing that offends me most? It feels an awful lot like a recent Stella ad?
Poor Heineken. Poor…
Iain G. Morrison is a not a fan of beer. He likes gin…
Where to start?
It’s all getting just a wee bit tired. The re-use of the ‘Truth or dare’ title is almost acceptable. But there it ends. There is a snippet of that movie (which I can’t find), where one of her backing dancers mounts the side of a boat, starts grinding to ‘like a virgin’, and tells Madonna how funny it would be if she was still doing this when she was like, 50.
Case closed m’lud.
Iain G. Morrison does not want to smell like an ageing pop lothario. Virginal, or otherwise…
I’ve been very critical of much of British Airways’ marketing over the past few years. Since they left the Saatchi crew, their work (a little like their service), has been somewhat lacklustre. However much I dislike the campaign personally, all the PR they’re pushing out says it’s working, so who am I to judge? Bravo…
However, this new spot to maximise their Olympic sponsorship isn’t half bad. It’s not brilliant, but it’s a massive improvement on the bilge BBH have been trotting out for them these past few years.
I remain to be convinced they are ready, mind.
I’m a massive supporter of the Games and the economic benefit they’ll bring to Britain in 2012 and beyond. But our creaky infrastructure can barely cope at the best of times, let alone with a glut of additional Games time visitors. I truly hope I’m wrong on that one mind. Time will tell…
Iain G. Morrison will be going for gold this summer. In the gin drinking finals, of course. Good odds on a medal…
People often ask what the ‘g’ stands for in igmorrison.
Many of those that know me assume it stands for gin, as I have something of a fondness for that tipple. (A bottle of Chase will do nicely if anyone’s buying).
So, to a rather lovely spot a talented artist / Brand manager friend brought to my attention this fine day. Aldi; clearly not my supermarket of choice, but I do love this latest spot in their current campaign. And if the next 30 years aren’t kind to igmorrison…
Iain G. Morrison is a gin loving head of marketing…
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