Glee is genius – trash TV everyone can watch.
I commissioned a pitch for a youth campaign recently. One enterprising agency ran some focus groups and during the process, glee came up. I was truly astonished how many teenage boys grudgingly admitted to watching it (but only after the girls waxed lyrical of course, that’d be ‘gay’ otherwise), and how much love there was in the room for our American ‘teenage’ singing and dancing chums.
In my humble, it’s only ever at it’s best when one of two levers are being pulled furiously:
- Demented ‘teens’ singing their little lungs out
- The evil twisted genius of Su Sylvester on her missions of destruction
So, from one old hag to another, this is one for the gleeks.
Having just launced on Fox in the US, the new episode sees evil Su do a very faithful homage to Madonna’s Vogue. Thanks to Perez Hilton (as I couldn’t ruddy find it on Youtube), and roll on April 19th when glee returns to our UK tellybox on E4.
Iain G. Morrison is a senior marketer in the British Tourism Industry and is predicting multiple gleegasms will sweep the nation again post April 19th…