Tag Archive | disney

Mickey Mouse 2.0

Y'all want me mean, or cute?

Well, the times they are a changing.

And you get a sense of just how much, when the cornerstone of Disney (and general bastion of gawd bless Ameria), is getting a makeover.

And not just any makeover, nay. Disney are giving Mickey Mouse the 2.0 treatment. As his popularity is in decline (not terminal, but they are noticing the till receipts via sponsorship slip), Mickey is being toughened up.

Mickey aficionados will tell you in his first couple of outings, he was a mean mouse. He even forced Minnie to kiss him (hardly manga brutality, but still). But those canny kids at Disney aren’t butchering him on the Disney channel for all to see.

Oh no.

They are testing meaner Mickey via a video game. Quite sensible you could argue, and certainly a smarter way to connect with the kids they want to reach who might be giving their more traditional routes to market something of a wide berth…

Given the fanfare surrounding a certain war games release (bigger than the opening weekend of Harry Potter etc), perhaps this Mickey makeover will be the first of many…

Iain is a senior marketer in the British Tourism Industry. And can’t wait to face a meaner Mickey…

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Rodents get the Disney treatment

Disney films have been a little hit or miss over the past decade.  This one is set to clean up in my humble opinion…

If the trailer above doesn’t work, please either click on it to open in a new browser, or click here >>

Chuck in Bruckheimer, an amazing cast of voices (Nic Cage, Sam Rockwell, Jon Favreau, Penelope Cruz, Steve Buscemi, Tracy Morgan) British institution Bill Nighy and some furry animals, and what have we got?

G-Force…

This one looks like a corker. Seems to have good kid-ult crossover potential.  And Jaurez is a clear mag pin-up in the making.

And it’ll be great for pet stores. Rodent sales (sorry, they are all rodents to me), will go through the roof…

Iain Morrison is a senior marketer in the British Tourism Industry. And a lover of Disney Classix.

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