Dear people of Britain,
I hereby solemnly swear on the Union Flag (the Palace of Buckingham, a piping hot pot of rosy lee and any passing British Bulldog or Hackney carriage), that I will not commission any edgy film directors to do what Lars Von Trier has done for Danish tourism.
Yours sincerely (with the stiffest of stiff upper lips),
Iain G. Morrison LLB (Hons)
Iain G. Morrison is a senior marketer in the British Tourism Industry. At least until I find me a hot, cutting-edge film director with an appetite for risk…