Tag Archive | blogging

Would you like a rectal with your staycation?

Can't find a holiday here...

Can't find a holiday here...

I hate the word staycation.

Holidays are meant to invoke feelings of excitement, passion, longing. Glamour if you are lucky (and that’s way before we get anywhere near bragging rights). 

The language surrounding your precious time off should amplify those sentiments, and not overtones of some kind of invasive medical procedure..

I digress.

For those of us choosing to holiday at home (or partake in a little staycation if we must), the British coast has some real hidden gems. But how does one unearth them?

Well, in conjunction with VisitBritain Scott Ramsay (travel writer, photographer and blogger extrarodinaire) is going to drive around the coast of mainland Britain, visit the ‘kiss me quick’ popular tourist traps, but also do his very best to take the a-roads…

He hopes to explore some remote spots, and unlock some of those gems for those looking for something more from a holiday at home…

Although we’re a tiny wee island, his tour will see him take right round virtually our entire coastline.

He’s also rather handily googlemapped his route, so people can not only follow his blog (a nice blend of photos, videos and wordage), but can immediately identify those gems close to them for a sneaky weekend away, as opposed to going the whole hog like him.

Not a bad way to spend a month. But for his sake, I do hope he’s a member of  Shell’s loyalty scheme so he’s getting his airmiles for his next break!

Iain Morrison is a senior marketer in the British Tourism Industry. And is thinking of offering up his blogging services to fund his next vacation…

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Going in for the kill…

Don't throw eggs at John...

Don't throw eggs at John...

No, not the unstoppable right hook courtesy of  John Precott (who has clearly been inspired by Obama, given his recent impressive utilisation of the full 2.0 arsenal in order to resurrect his political stature), I am referring to this summers predicted unstoppable musical force, La Roux…

The ‘lets get ravey’ version of La Rouxs’ ‘Going in for the kill’ track is a must for any dance music aficionado’s that spent their weekends in the 90’s having it large.

And even though New Labour have been slow to mobilise themselves digitally, Prezzas blog is worth a punt ( if you get time). His facebook status updates are also genius!

Enjoy…

Iain Morrison is a senior marketer in the British Tourism Industry. And is currently practising his big fish, little fish, culminating in a rather nifty cardboard box…

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Ryanair 1.0

ryanair

Many brands (and marketers) struggle to grapple with the true reality of digital marketing. 

In a landscape that’s ever changing, with technology improving daily, consumers constantly seeking our new and exciting ways to interact with each other (and manage their relationships with brands), the pace of development to some can be daunting. To others, exhilarating…

For any of you reading this that work in marketing and feel as though you could do with dusting down your digital skill set, head over to the IAB  (Internet Advertising Bureau) who run some great seminars and training courses to help brand owners (and agencies) deal with the ever changing playing field. Best part, is they are free to advertisers and members…

One marketing department that could do with popping over for tea and biscuits with the chaps over at the IAB is Ryanair, who have two big negative PR stories in the press this week. A ‘so what’ for brands under the old rules, but as we know, the old rules of brand management no longer apply…

One Jason Roe (a web developer by trade), put a post on his blog claiming he’d found a way to cheat certain pricing elements on the Ryanair website.

The following chain of events could be categorised as unfortunate, but they do clearly demonstrate how certain brands simply do not understand how to engage with their customers in a relevant and meaningful way in the digital space.

As yet unnamed Ryanair staff responded (quite negatively) to his blog post. This included calling him a liar, telling him they could hack his site and do what they wanted with it, the list goes on.

Not the most customer friendly response…

In the olden days we had the old adage of a good experience being shared with two or three close friends, and a bad experience being shared by eight or nine. These days however, the potential for an irate customers to spread the word are almost infinite.

After being picked up in the press, the official Ryanair response was;

‘Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again’.

Again, a clear demonstration that the brand ands its stewards do not understand the potential of the web, and the damage just a few individuals can very quickly wreak on the brand.

What started as an innocent blog post first set the blogosphere alight.

It was then picked up by the press, the fallout from the official response picking up even more column inches. All the while there are tweets a plenty, facebook on fire. The list goes on, all adding fuel to the fire…

The blog was the tip of the iceberg.

As this grew, the negative perception of the brand travelled at speed with it. Jason’s blog alone has 450 comments at last count. Now, factor in the way this has travelled across the social networks, email, the wider media.

The potential for this single negative brand experience to be swiftly shared with many and prolong the damage to the brand is truly enormous. We’re certainly talking a lot more than the eight or nine people we used to share a negative experience with in the ‘good old days’.

Smart brands engage. Provide a forum where irate customers can vent. But what separates the wheat from the chaff? The brands that use that very forum as a space to deal with the issues presented.

Turning that negative into a positive, ensuring angry consumers don’t ‘do a Jason Roe’, instead re-invigorating their love for your brand / product, ensuring they remain a true brand ambassador. And preferably spreading the good word.  

With a little careful management and a considered response from HQ, this could have been dealt with very, very quickly.

However, it was closely followed up with the negative press surrounding the possibility of people having to spend £1.00 to use Ryanairs’ onboard toilets.

Another PR clanger.

And as such, the Jason Roe story rumbles on, all the while leaving the hangar doors open to more negative brand exposure. I think it’s fair to say this hasn’t been the best week for Ryanair…

Iain Morrison is a senior marketer in the British Tourism Industry. Whilst his personal views don’t reflect that of his organisation, I can’t imagine there are too many of us out there keen to spend a pound in order to spend a penny.

Idiot blogger signing off… 

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Chocolate anyone???

Children and animals...

 Well, the Cadbury / Fallon entertainment wagon rolls onto our screens (be that computer or TV), yet again.

Hot on the success of the outstanding gorilla and trucks TVC’s, we now have eyebrows. And I’m sorry to knock an ad I’m sure many of you love dearly, but I have this nagging feeling that the pressure is now on….

Cadbury are clearly loving the work /Fallon (their agency) are bringing them and I’d surmise after the gamble they all took on gorilla, Cadbury are willing to trust their agency and work very closely with them in order to get the best possible work out the door. An eye on the awards cabinet, as well as the engagement barometer…

Cadbury made it clear that if the job of advertising was to inform or to entertain; they were firmly opting for the latter. And what a storming start, gorilla and trucks were massive blog / YouTube hits (a useful and swift barometer when looking to chart the ripple effect), as I am sure eyebrows will be too.

But this one just has that slight nagging rumble of the difficult album; the one where the band just didn’t quite agree at every turn. The one where the really great riff that could have lifted the song to the number one spot for 8 weeks instead of 1 got slightly lost somewhere between the mixing desk and the coked up lead singers diva-ish hissy fits…

Don’t get me wrong, it’s far better than the vast majority of ads out there. But I’m just not quite sure this one lives up to the hype of its predecessors; this watercooler moment will be a lot more fleeting than those which came before…
The balloon is its saving grace. She rocks, we need MUCH more of her. In fact, I reckon she could carry an ad on her own next time (Fallon, feel free to give me a call).

Big things will be expected in the next chapter of the glass and a half full productions.

And I for one hope the next one is a stormer. With or without the balloon…

Iain Morrison is a senior marketer in the British Tourism Industry. And is learning the fine art of eyebrow dancing…

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