Tag Archive | apps

Be afraid boys…

Traipsing round shops for hours on end looking for that ‘perfect’ engagement ring is no longer an option boys (and neither is Elizabeth Duke).

Tiffany have just taken all the pain out of finding the perfect ring by launching a free app (blue box not included).

The premise is simple. It has every ring, shot from every conceivable angle, with the ability to search on shape, setting, metal, design.

Funnily enough, there is no ability to search on cost, but the schedule a consultation functionality (call back or in-store appointment), is probably enough to have most men reaching for their credit card with a grimace.

If you notice it on your girlfriends smart-phone of choice, be prepared…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And loves the Sharon Osbourne Tiffany box story…

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Fly-fishing…

Remember this little gem from Yellow Pages? Particularly love the aggressive over the top ‘no’ from the man up the ladder 20 seconds in and the fuzzy warm glow at the end…

Really does take me back. And also reminds me how we used to hunt for things before we had google in our i-phone app ridden pockets…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks there’s probably an app for fly-fishing too…

UPDATE: So, they tried to ride the nostalgia bandwagon with this new effort from Day V. Lately. Has all the emotion of a Posh Spice album track in my humble opinion…

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Pikey? Why as the saying goes – there’s an app for that…

So shocked and appalled was I on the way to work this fine morning, I could have written to Anne Robinson.

I saw an ad on the tube this morning for wonga.com advertising short-term loans.

You know, the type a man in a dirty trench coat normally offers / sends his heavies to call in when you can’t afford to meet the repayments?

Well, it wasn’t so much the ad itself that bothered me. It was the fact that someone in the marketing department thought it’d be a good idea to have an i-phone app. I mean, WTF!?

Now, call me old-fashioned.

But for one thing, the targeting here. Well, it just seems a little off. Nay, a lot off.  I haven’t seen too many people on the bread line updating their status from TweetDeck, nor have I heard many adlanders in Charlotte St. say ‘Oooh, I’m a bit strapped this month Betty. Let me get some cash till pay-day before I get my next round in…’.

The world’s gone mad. Stark raving bonkers. How do they cash in when someone misses a payment. Virtual trench coat heavies???

Iain G. Morrison is a senior marketer in the British Tourism Industry. And would love to hear about stupid i-phone apps you have come across…

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It was Apple wot won it!

I saw The Sun’s latest TV offering last night during the X-Factor final ad break. Whilst it didn’t quite hold Superbowl-esque creative offerings (which was a little disappointing given the 20 million audience), I was thoroughly impressed with The Sun’s new spot.

Apple parody aside, this is a lovely TV spot.

Brandrepublic’s voxpops were also somewhat interesting. Given their recent dip in readership (and ongoing well publicised online pricing issues within the sector), it’ll be interesting to see if this does anything to traditional sales.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And will be sticking with guardian.co.uk thank you very much…

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