Tag Archive | apple

Ikea do TV’s?

If a couple of years ago, someone told me I’d be considering buying my next tellybox from Ikea, my response would likely have been laden with expletives. After I’d stopped laughing…

This however, is brilliant.

One of the finest demonstrations of what great marketing should be all about. A perfect demonstration of the classic problem / solution scenario. Cables are a monumental pain in the arse in any front room. The solution? A connected smart TV hub, which is cleverly integrated into a  smart piece of furniture. Hiding all those ruddy cables.

Time will tell if the TV is any good.  We know Apple and Google are eyeing this market. But Ikea may have just struck gold with their bit of cable saving integrated tellybox furtniture. Provided the right alan key comes in the box. And the instructions are clear. Could be a winner…

Iain G. Morrison might be buying his next TV from Ikea after all…

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It was Apple wot won it!

I saw The Sun’s latest TV offering last night during the X-Factor final ad break. Whilst it didn’t quite hold Superbowl-esque creative offerings (which was a little disappointing given the 20 million audience), I was thoroughly impressed with The Sun’s new spot.

Apple parody aside, this is a lovely TV spot.

Brandrepublic’s voxpops were also somewhat interesting. Given their recent dip in readership (and ongoing well publicised online pricing issues within the sector), it’ll be interesting to see if this does anything to traditional sales.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And will be sticking with guardian.co.uk thank you very much…

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I want me some google goggles…

No, I haven’t gone gaga. Not is it the Friday pub lunch Gin talking…

But Google has just cleverly announced a new product for its Android phone that searches using the camera rather than via keywords. Another reason to go android instead of Apple???

At the moment, it can identify landmarks, works of art and products but, according to Google, doesn’t work so well on things like cars, animals or food.

Its in Google Labs at the moment (their experimental testing zone), due to what Google called the “nascence of the technology, and the scope of our ambitions”.

Vic Gundotra, vice-president of engineering at Google, said: “Today you frame and snap a photo to get results, but one day visual search will be as natural as pointing a finger — like a mouse for the real world. Either way we’ve got plenty of work to do, so please download Goggles from Android Market and help us get started.”

As a marketer in the tourism space, this excites me greatly. All this in a week where Google added several new features to search this week, including real time,  and Japanese voice search.

Exciting times ahead…

Iain G. Morrison is a senior marketer in the British Tourism Industry. And thinks these Goggles piss over the 3D ones you used to get in the 80’s…

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How do take over twitter (without dying a la Michael Jackson)

free

Every now and then, you get a tweet and think, bugger me.

The old tricks just don’t go out of fashion…

Moonfruit (a web design software company) has utilised a classic give-away promotion in order to become one of the most tweeted about subjects as word of its MacBook Pro giveaway spread like wildfire across the Twitt-o-sphere.

Those canny Moonfruit boys n girls are giving away 10 MacBook Pros over the next 10 days, to mark their 10th year of operation. Brilliant! 

All you have to do to enter, is tweet the term #moonfruit, sit back, pray and cross your fingers that the algorithm will randomly choose you as a winner!

They haven’t stopped there however…

People are invited to tweet the term as many times as possible, leading to #moonfruit becoming a trending topic. Why does that matter?

Well, for those that don’t tweet, trending topics appear on the front of the Twitter site and encourage thousands more users to click and see what it is that everyone is talking about on the site.

Its a massive reason a certain King of Pop’s death literally took over the site within minutes.

Expect to see a lot more of this as the year unfolds, and not just with free giveaways.

Canny brands will no doubt utilise similar techniques to tease, taunt (another ‘t’ I can’t think of), and respond immediately to competitive campaigns with counter offers / messages etc.

2009 is hotting up…  

Iain Morrison is a senior marketer in the British Tourism Industry. And hopes you remember me if you win a laptop as a result of reading this wee post…

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