Angry birds
Well, the most downloaded paid for app of 2010 has gone old skool. Yes, it’s an Angry Birds board game brought to you by Mattel…
The cards seem unduly complex.
The brutal simplicity of the swipe and smash iPhone app doesn’t quite come across here, but I’m sure legions of children (and kidults), will enjoy building and tearing down the monster holding structure…
Iain G. Morrison is a senior marketer in the British Tourism Industry. And suffers a mild addiction to Angry Birds…
It was Apple wot won it!
I saw The Sun’s latest TV offering last night during the X-Factor final ad break. Whilst it didn’t quite hold Superbowl-esque creative offerings (which was a little disappointing given the 20 million audience), I was thoroughly impressed with The Sun’s new spot.
Apple parody aside, this is a lovely TV spot.
Brandrepublic’s voxpops were also somewhat interesting. Given their recent dip in readership (and ongoing well publicised online pricing issues within the sector), it’ll be interesting to see if this does anything to traditional sales.
Iain G. Morrison is a senior marketer in the British Tourism Industry. And will be sticking with guardian.co.uk thank you very much…
The guidebook you have been waiting for
Excitement…
For those travellers that have been waiting patiently, it’s finally here…
Yes, Lonely planet have finally launched a rather marvellous GPS based city specific guidebook app for the i-phone.
Hurrah! So why is this a good thing?
- No bulky book to carry (brilliant if you hate looking like a ‘tourist’)
- As its an app, no roaming internet costs (can’t wait for these evil charges to become a thing of the past)
- GPS enabled so you can see your current location / never get lost / make itineraries on dynamic maps
- Find the closest / best / most exclusive bars, clubs, restaurants
- All the usual brilliant Lonely Planet copy…
Well done chaps, and for all of you out there, San Fran is currently free to download.
GO GO GO!
Iain Morrison is a senior marketer in the British Tourism Industry. And loves the boys and girls at Lonely Planet…
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