The future of online display…

Big fan of the IAB. Nice bunch of people (for the most part), and their annual Engage conference is always worth a look. If only to discuss who has the best socks when the mass debates start with the panel. I think I started the #sockgate debate, but let’s not go there today…

So, the future online display formats? Here’s a short vid from the IAB, featuring moodily lit B&W talking heads from some of adlands grainiest.

Can’t fault The Telegraph’s entry. It’s sumptuous. But I’m going to stick my neck out and say the Google / YouTube masthead will prove exceptionally popular with brands that don’t have mega-bucks budgets.

Time, will of course, tell…

Iain G. Morrison hopes if the future is indeed bright, that it isn’t ruddy orange…