Putting the ‘g’ in igmorrison

People often ask what the ‘g’ stands for in igmorrison.

Many of those that know me assume it stands for gin, as I have something of a fondness for that tipple. (A bottle of Chase will do nicely if anyone’s buying).

So, to a rather lovely spot a talented artist / Brand manager friend brought to my attention this fine day. Aldi; clearly not my supermarket of choice, but I do love this latest spot in their current campaign. And if the next 30 years aren’t kind to igmorrison…

Iain G. Morrison is a gin loving head of marketing…