Coke. Joy. And no Santa in sight…

A while ago I, mentioned a couple of random acts of kindness I’d seen from Spanair and KLM that I loved. We all know it’s going to be a big trend in 2011 and now the all American bastions of sugary drinks are ramping up their efforts…

If you haven’t already seen the Coke vending machine effort, its brilliant. But taking that concept onto the streets of Rio, well.

See for yourself.

Iain G. Morrison is a senior marketer in the British Tourism Industry. And hopes you are all spreading the love wherever you can. Diet, full fat, or otherwise…